Jeff Silcock
Business Strategy · AlgaeCal Inc.
Houston, TX
In My Own Words
Greetings!
My name is Jeff Silcock. I consider myself to be a humble, hungry, and smart marketing and business strategist and leader with 20 plus years of work experience for top brands in the categories of soft goods, CPG, and resorts. I’m passionate about brand marketing, great product, story-telling, leadership, and continuous improvement. I live in Houston, TX and I recently began my MBA journey at the University of Houston.
I have expert knowledge in marketing strategy, leadership, brand management, GTM, digital marketing, product development, content production, project management, customer experience, and operations for AlgaeCal, RC Pets, Stormtech Performance Apparel, Mike Wiegele Helicopter Skiing and Grouse Mountain Resorts. I’m known by my co-workers as being well organized, having steadfast patience, being a trustworthy sounding board, having a big empathetic heart with open ears, and always ready to work hard and play hard.
I look forward to connecting with you further.
Regards, Jeff Silcock
Work Experience
Director of Integrated Marketing
AlgaeCal Inc.2022 – 2023
Owned and executed the integrated marketing calendar that included campaigns, channel/content/internal initiatives and projects. Led the creative, studio, marketing operations, and social teams to deliver high quality, high output work. Worked with key cross functional partners to deliver best in class marketing output, customer experience, and achieving personal, departmental and company OKRs.
Selected Contributions: - Responsible for the execution of company marketing plan through campaigns, initiatives, projects for all channels including: DTC, marketplaces, B2B wholesale, partnerships, healthcare. - During tenure I led a multitude of marketing biz units: Creative, Content Production, Social, Influencers, Copy, Community, and Loyalty. Scaled teams to achieve company and biz unit OKRs. - Managed large-scale projects including seasonal campaigns, new products, annual content calendar. - Introduced new systems, tools, and processes to improve efficiency, cross channel communication and alignment, spend, and speed to market. - Led the product development and go to market strategy for their newest product: D3 Complete.
Marketing Director
RC Pets2020 – 2022
Led marketing strategy in partnership with sales team for North America. Exceeded annual revenue targets. Member of the executive leadership team who defines annual strategic plan. Cross-departmental leadership to execute go to market plan. Project management of new Big Commerce website.
Senior Manager, Marketing Operations
STORMTECH Performance Apparel2018 – 2020
Global marketing and brand strategy for the B2B and B2C channels. Core focuses include go to market planning, marketing operations, team leadership, consumer insights, creative direction, asset production, sales support, agency management, PR, partner relations
Marketing and Sales Manager
Mike Wiegele Helicopter Skiing2010 – 2013
Define strategy, develop, and execute global sales and marketing plan and budget. Work with Guest Relations and Reservations teams to achieve sales goals and world-class customer service. Maintain and grow core markets and establish brand in emerging markets. Manage inside sales team to maximize booking conversions, retention, and organize international sales events. Trade relations with DMO’s, DMC’s, OTA’s, agents and operators. Brand communications, online strategy, design and production. Partner, media, public relations. Multi-departmental communications and operations. Extensive working knowledge of tourism, resort, hospitality, and fashion industries. Strong customer service experience and training. Proficient in MS Office, Adobe CS, wordpress, social media.
Events and Sponsorships Manager
Grouse Mountain2006 – 2010
Develop and execute the resort event plan pertaining to sport and culture. Manage partner relations, activations, and contract negotiations. Integral part of sales & marketing team. Contribute to the development of annual marketing plan, budget, brand direction, business and product development. Web development and social media strategy. Work with event/sport media and sport industry to maximize exposure and coverage of resort. Athlete relations and management. Oversee donations plan and budget. Manage internal and external market research. On-camera interview experience. Multi-departmental communications and operations.
Terrain Parks Manager
Grouse Mountain1999 – 2006
Manage operations of the terrain parks including design, construction, staffing, risk man- agement, marketing and administration. Worked with marketing to consult on terrain park branding, promotions, events, industry relations, and media. Relations with snow- sport media and athletes, produced film/photo shoots. Key snow industry figurehead in Canada for Terrain Park Best Practices. Helped develop the current Freestyle Terrain Rating System, signage, and operations Best Practices. Job highlight - Developed the terrain park operations and brand from the ground up since starting in 1999. Established Grouse Mountain as a top resort destination interna- tionally for terrain parks.
