Javier Torres

Digital marketing consultant with experience in generating successful campaigns for various clients. Specialized in the development and implementation of comprehensive digital strategies that encompass SEO, SEM, social media and content marketing, with a particular focus on the application of artificial intelligence to optimize performance. Demonstrated ability to increase online visibility, generate leads and achieve clients' business objectives. Passionate about the latest trends and technologies in the digital world, with a results-oriented approach. Amazon and E-Commerce platforms expert (Shopify/Woo-Commerce).

Responsible for six consumer brands, adapting brand strategies to maximize company objectives. I was the guardian of my brands, keeping all marketing and communication, sales and product portfolio management initiatives active, and managing all websites. One of our main sales channels was Amazon, so I have expert knowledge of the platform.

Design, implementation, execution and supervision of the entire marketing strategy for Regency Real Estate Developers, including traditional marketing, event organization, trade shows, as well as the entire digital strategy, website, social networks, email marketing, lead management, CRM and conversion to sales.

As Marketing Manager of Grupo Melo's real estate division, I was responsible for the marketing strategies of three products: Altos del María, Altos de Cerro Azul, and Luxury Camping. I developed lead generation strategies and successfully managed them through a call center, resulting in successful sales conversions. I conducted an in-depth analysis of the customer journey and consumer behavior using neuromarketing and other strategies. I also participated in real estate fairs and led a team of three people, meeting and exceeding established goals.

I was in charge of the sales and marketing department at Hermanos Gago, leading a team of 5 sales representatives. In the marketing area, I collaborated with leading Spanish food brands (El Pozo, García Baquero, Cinco Jotas, Joselito) to jointly design marketing and sales strategies for the Panamanian market.

With a team of 3 representatives, we developed the gourmet food sector in Panama, increasing sales volume by 20%, distributing to the HORECA sector and through retail stores. Direct reports to the parent company in Miami. Participation in fairs. Organization of events. Development and creation of social networks.

Development and planning of strategies with the goal of opening new markets in the IT sector in Mexico. Demonstrations of the Microstrategy Business Intelligence system for implementation processes.