Jason Yim
Art director at Oyster · Paramount
Los Angeles, CAIn My Own Words
Multidisciplinary designer living in Los Angeles. I am passionate about leveraging my expertise to drive the growth of brands and companies. With a keen eye for visual storytelling, I bring a unique blend of creativity and strategic thinking to enhance marketing initiatives, crafting compelling narratives that resonate with audiences and elevate brand presence. I've had a mixture of career experiences in Apparel Design at Benny Gold, Brand Design at Intercom, and most recently Art Direction and Design at Oyster HR.
Work available to view here.
Work Experience
Art Director
Oyster®2022 – 2023
• Created bespoke campaigns aligning with brand strategy, boosting brand loyalty and awareness. • Designed and managed company swag enriching company culture and visibility. • Directed and designed booths for industry conferences. • Created design systems and components. • Developed landing pages from wireframes to final, ensuring visual consistency and user engagement. • Illustrated branded elements. • Collaborated cross-functionally with marketing partners, and founders. • Directed internal designers, meeting project deadlines and maintaining quality standards. • Managed contractors, ensuring project deadlines were met and quality standards maintained. • Directed two internal brand refreshes. • Revamped the photography style to align with brand identity to step away from stock photography. • Developed various branded collateral, including brochures, infographics, and digital assets, to reinforce brand presence.
Brand Designer
Intercom2017 – 2021
• Created Intercom's first out of home marketing campaign. • Directed illustrators for editorial illustrations for Inside Intercom blog. • Created new visual identity for Intercom's podcast Scale. • Photographed and produced internal photography for events, marketing, internal and external brand initiatives. • Designed ads for social, newsletter, webinar, and marketing campaigns. • Designed visual assets internally and externally with consistency with the Intercom brand. • Worked independently, and cross functionally with different orgs in the company. • Created icons, illustrations, and abstracted product UI • Designed and produced printed materials such as posters, swag, books, ABM seeding packages, etc.
Staff Photographer
Benny Gold2010 – 2017
• Maintain consistency for product shots, and overall look for brand visual assets. • Photograph and edit product shots for online store. • Art direct, assist, and create call sheets for seasonal lookbook shoots while maintaining within budget. • Create new and interesting marketing content for specific product. • Collaborate with photographers, stylists, and models. • Provide support in pre-production work, and post-production follow up with photographer. • Explore new opportunities to create efficiency for future shoots. • Create mood boards for each shoot guiding overall direction.
Apparel Designer
Benny Gold2010 – 2017
• Designed seasonal cut and sew offerings including hats and accessories. • Developed tech packs, patterns, and silhouettes, ensuring high-quality production standards. • Collaborate with owner Benny Gold, and graphic designer ton mood boards, enhancing seasonal collections and collaborations. • Present trend forecasting, theme inspiration, and color direction for each seasonal collection based on research. • Managed all made in USA production for denim and shirting. • Managed vendor relationships and helped transition production to overseas, maintaining quality and reducing costs. • Communicated all fit comments and answering all factory questions for both domestic and overseas factories. • Oversaw development from first proto, sales man sample, then pre-production sample. • Develop seasonal catalogs, providing detailed product descriptions, illustrating CADs and constructing layout. • Sourced and organized trims, achieving cost-effective final products. • Refined fabric selection process, enhancing material quality and garment longevity. • Collaborated with brands such as Nike, Be@rbrick, Publish Brand, Zumiez, Modernica, 47 Brand/Super Bowl 50, Jansport, Goodworth, and Pendleton. • Maintained a seasonal schedule with our product release calendar. • Attended trade shows, and inspo trips for trend research and development.
Graphic + Production Designer
Benny Gold2010 – 2017
• Produce graphic assets including emails, web banners, packaging, social media, and print pieces. • Photoshop retouching and image selection for product launches. • Present trend forecasting, theme inspiration, and color direction for each seasonal collection based on research. • Art direct, assist, and create call sheets for seasonal lookbook shoots while maintaining within budget. • Create new and interesting marketing content for specific product. • Explore new opportunities to create efficiency for future marketing campaigns. • Create mood boards for each shoot guiding overall direction. • Develop seasonal catalogs, providing detailed product descriptions, illustrating CADs and constructing layout.
Education
Projects
Portfolio
https://www.jason-yim.comSkills
Industries
Connections
Cody GaulinGraphic Designer
Cheikh ClarkDesign / Product Development at Stussy, Inc.
Jeremy WallaceTechnology Strategist specializing in Artificial Intelligence implementations
Evelyn WiseProduction Coordinator
Victor LapidasCMF, Sportswear & Outerwear Designer | Former Reebok Designer | 
Oli Russell-CowanFounder & CEO