Jason Yim

• Created bespoke campaigns aligning with brand strategy, boosting brand loyalty and awareness. • Designed and managed company swag enriching company culture and visibility. • Directed and designed booths for industry conferences. • Created design systems and components. • Developed landing pages from wireframes to final, ensuring visual consistency and user engagement. • Illustrated branded elements. • Collaborated cross-functionally with marketing partners, and founders. • Directed internal designers, meeting project deadlines and maintaining quality standards. • Managed contractors, ensuring project deadlines were met and quality standards maintained. • Directed two internal brand refreshes. • Revamped the photography style to align with brand identity to step away from stock photography. • Developed various branded collateral, including brochures, infographics, and digital assets, to reinforce brand presence.

• Created Intercom's first out of home marketing campaign. • Directed illustrators for editorial illustrations for Inside Intercom blog. • Created new visual identity for Intercom's podcast Scale. • Photographed and produced internal photography for events, marketing, internal and external brand initiatives. • Designed ads for social, newsletter, webinar, and marketing campaigns. • Designed visual assets internally and externally with consistency with the Intercom brand. • Worked independently, and cross functionally with different orgs in the company. • Created icons, illustrations, and abstracted product UI • Designed and produced printed materials such as posters, swag, books, ABM seeding packages, etc.

• Maintain consistency for product shots, and overall look for brand visual assets. • Photograph and edit product shots for online store. • Art direct, assist, and create call sheets for seasonal lookbook shoots while maintaining within budget. • Create new and interesting marketing content for specific product. • Collaborate with photographers, stylists, and models. • Provide support in pre-production work, and post-production follow up with photographer. • Explore new opportunities to create efficiency for future shoots. • Create mood boards for each shoot guiding overall direction.

• Designed seasonal cut and sew offerings including hats and accessories. • Developed tech packs, patterns, and silhouettes, ensuring high-quality production standards. • Collaborate with owner Benny Gold, and graphic designer ton mood boards, enhancing seasonal collections and collaborations. • Present trend forecasting, theme inspiration, and color direction for each seasonal collection based on research. • Managed all made in USA production for denim and shirting. • Managed vendor relationships and helped transition production to overseas, maintaining quality and reducing costs. • Communicated all fit comments and answering all factory questions for both domestic and overseas factories. • Oversaw development from first proto, sales man sample, then pre-production sample. • Develop seasonal catalogs, providing detailed product descriptions, illustrating CADs and constructing layout. • Sourced and organized trims, achieving cost-effective final products. • Refined fabric selection process, enhancing material quality and garment longevity. • Collaborated with brands such as Nike, Be@rbrick, Publish Brand, Zumiez, Modernica, 47 Brand/Super Bowl 50, Jansport, Goodworth, and Pendleton. • Maintained a seasonal schedule with our product release calendar. • Attended trade shows, and inspo trips for trend research and development.

• Produce graphic assets including emails, web banners, packaging, social media, and print pieces. • Photoshop retouching and image selection for product launches. • Present trend forecasting, theme inspiration, and color direction for each seasonal collection based on research. • Art direct, assist, and create call sheets for seasonal lookbook shoots while maintaining within budget. • Create new and interesting marketing content for specific product. • Explore new opportunities to create efficiency for future marketing campaigns. • Create mood boards for each shoot guiding overall direction. • Develop seasonal catalogs, providing detailed product descriptions, illustrating CADs and constructing layout.