Apr 2017 — Mar 2023
Head Of Investor Relations · Trust Me Vodka
● Directed operations for 20,000 investor shareholders across the US, Canada, and Europe, focusing on growth, market awareness, and brand building in the competitive alcohol brand category.
● Oversaw coordination of facility and image security for product sales in 20 states and worldwide distribution.
● Improved investor communication and experience in diverse socioeconomic regions with geographic limitations through innovative social media strategies.
● Facilitated the acquisition of shares to raise $20M in four years while ensuring network stability and communication access.
Sep 2007 — Apr 2010
● Aligned over 9,500 professional and amateur athletes globally to promote a lifestyle-centric beverage brand.
● Managed a $55M marketing budget, ensuring clear goals and effective communication across diverse, cross-functional teams.
● Developed the company website and the Monster Army program, engaging 20+ action sports athletes to enhance brand visibility.
● Created marketing books for Summer and Winter X-Games, integrating product placements in TV and video segments.
Nov 2004 — Aug 2007
Marketing Director · Utopia Optics Intl
● Steered operations and oversaw all aspects of marketing with a team of nearly 50 employees.
● Maintained a $12M inventory and managed over 130K square feet of facilities.
● Served on the Board of Directors, setting strategies, overseeing management, and protecting
shareholder interests.
Oct 1997 — Nov 2004
MX Segment Team Marketing Manager · SPY
● Directed operations and administration for professional and amateur moto teams, leading a team of 85 elite athletes.
● Traveled to events 44 weeks per year to ensure cost-effective implementation of competitive sales strategies.
● Boosted yearly revenue by 20% through continuous program improvements and restructuring.
● Cultivated products based on trust and reliability, leading to high retention, promotion rates, and customer satisfaction.
Mar 1998 — Mar 1999
Sports Marketing Director of Cycling · No Fear
● Led a team to deliver strategic plans integrating training, materials, leadership, personnel, and facilities for all aspects of cycling.
● Overhauled marketing direction, synchronizing efforts for $30M in revenue within the first year.
● Secured funding for a defunded cycling division through operational cost analysis and strategic
presentations.
Mar 1995 — Oct 1997
Key Account Service & Event Coordinator · Kawasaki Motors Corp., U.S.A.
• Direct contact and support for IDB and chainstore bicycle sales
• Warranty repair team coordinator
• Special event marketing
