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Former Head Of Investor Relations at Trust Me Vodka | 38 Years of Building Brands | Top Performing CPG

Specialist & Consultant

I have traveled the world and have a vast knowledge of business and cultures.  My travels have included over 85 countries. I have hands-on knowledge with Gen Y and Gen X marketing and engagement with a proven record of creating and developing marketing and sales strategies that perform above goal and beyond expectations. 

I have a very strong work ethic & drive that consistently produce results above and beyond expectations. I have worked hard to gain insight to connect company brands with influential cultures and lifestyles. I am also a proven brand builder working from the ground floor with companies such as No Fear, SPY, Monster Energy, and Trust Me Vodka to name a few.

My specialties would include Marketing, Sports Marketing, Marketing Strategy, Branding, Sales Strategy, Product Development, Creative Direction, Social Media, PR, Retail, Events, and Web. During the past 35+ years in the industry, I have been involved with every side of marketing and sales.

● Directed operations for 20,000 investor shareholders across the US, Canada, and Europe, focusing on growth, market awareness, and brand building in the competitive alcohol brand category.
● Oversaw coordination of facility and image security for product sales in 20 states and worldwide distribution.
● Improved investor communication and experience in diverse socioeconomic regions with geographic limitations through innovative social media strategies.
● Facilitated the acquisition of shares to raise $20M in four years while ensuring network stability and communication access.

Head Of Investor Relations

● Aligned over 9,500 professional and amateur athletes globally to promote a lifestyle-centric beverage brand.
● Managed a $55M marketing budget, ensuring clear goals and effective communication across diverse, cross-functional teams.
● Developed the company website and the Monster Army program, engaging 20+ action sports athletes to enhance brand visibility.
● Created marketing books for Summer and Winter X-Games, integrating product placements in TV and video segments.

Motorsports International Manager

● Steered operations and oversaw all aspects of marketing with a team of nearly 50 employees.
● Maintained a $12M inventory and managed over 130K square feet of facilities.
● Served on the Board of Directors, setting strategies, overseeing management, and protecting
shareholder interests.

Marketing Director

● Directed operations and administration for professional and amateur moto teams, leading a team of 85 elite athletes.
● Traveled to events 44 weeks per year to ensure cost-effective implementation of competitive sales strategies.
● Boosted yearly revenue by 20% through continuous program improvements and restructuring.
● Cultivated products based on trust and reliability, leading to high retention, promotion rates, and customer satisfaction.

MX Segment Team Marketing Manager

● Led a team to deliver strategic plans integrating training, materials, leadership, personnel, and facilities for all aspects of cycling.
● Overhauled marketing direction, synchronizing efforts for $30M in revenue within the first year.
● Secured funding for a defunded cycling division through operational cost analysis and strategic
presentations.

Sports Marketing Director of Cycling

•	Direct contact and support for IDB and chainstore bicycle sales
•	Warranty repair team coordinator
•	Special event marketing

Key Account Service & Event Coordinator

Jason McCormick is a Head Of Investor Relations at Trust Me Vodka in Carlsbad, California.

Jason McCormick

Jason McCormick

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