Jason Hsu
Graphic Designer II - Brand Operation
Portland | United States
Skills
No information
Industries
Creative Agencies
Summary
Activity
Work experience
GoPro
Graphic Designer II - Brand Operation | 09/2020 - Current
– Developed season campaign retail channels implementation, including
both prints and digital executions in the US market, then create guidelines
for other regions.
– Designed and produced internal and external brand communications.
– Collaborated with various cross-functional teams with brand visual languages
and implementation.
– Worked on flagship product lunch identity specifically Hero 10 Black.
HERENOW Creative | Portland, OR
Designer | 01/2020 - 06/2020
Clients: Nike, Columbia
– Collaborated and developed with Nike Field Sports team on various product
campaign launches, specifically, Nike Air Zoom Peg 37 and Nike Play Inside.
– Designed and executed impactful experiences in retail and environmental
spaces such as Nike Super bowl 54.
– Campaign projects from concepts ideation, content creation, and productions.
Big-Giant | Portland, OR
Junior Designer - Creative Systems | 02/2019 - 12/2019
Clients: Nike, Specialized, The North Face, Western Union, Converse
– Designed and developed environmental experiences from corporate
offices to high-end retail storefronts.
– Campaign projects from concepts ideation to productions.
– Developed and executed design systems from seasonal and annual
brand templates to user experiences and consumer journeys.
Big-Giant | Portland, OR
Production Designer | 09/2017 - 02/2019
Clients: Nike, Specialized, The North Face, Western Union, Converse
– Designed and developed environmental experiences from corporate
offices to high-end retail storefronts.
– Campaign projects from concepts ideation to productions.
– Developed and executed design systems from seasonal and annual
brand templates to user experiences and consumer journeys.
NutSac LLC | Corvallis, OR
Graphic Designer | 01/2016 - 12/2017
– Designed and developed company branding and style guides.
– Photographed products and processed for all digital needs.
– Designed and developed the brand website to allow rapid growth
and encouraged increases in traffic.
– Strategized and implemented social media content.
Ideaville | Portland, OR
Graphic Design Intern | 06/2017 - 09/2017
> Project Class of 2017: Street Roots
– Strategized and developed campaign from concepts creation
to design implementation.
– Created and build brand identity through product creations,
digital outreach, and retail exposures.
– Quantified success from brand performance data and capital gains.
Oregon State University, College of Public Health and Human Sciences Marketing Team | Corvallis, OR
Student Marketing Assistant | 09/2013 - 06/2017
Designed various prints, digital content
Photographed and videoed college stories
Event planning and coordination
Mint Studio | Corvallis, OR
Photographer | 03/2011 - 09/2015
Marketed photography and videography services
Edited products, maintained website
Operated self-startup with one partner
Global View Commonwealth Publish Group | Taipei, Taiwan
Media Lab Assistant | 06/2015 - 08/2015
Assisted and produced videos
Developed brand identity
Created and developed video content
Education history
Oregon State University
Bachelor of Fine Art | 2013 - 2017
