Jason Arnold
Senior Marketing Specialist
san clemente | United States
Skills
No information
Interests
Music
Surf
Motorcycles
Snow
Skate
Tattoos
In my own words
— JasonBoardsport and lifestyle industry professional with 20 years of experience in marketing, sales, brand management and international business.
Respected leader of creative teams and manager of projects. Conceptualize and manage marketing campaigns that effectively create, reinforce and build brand images. Worked with 16 brands in the North American and pan-Euro markets; direct relations and experience with 1000+ retail locations; connections to numerous endemic traditional and viral advertising platforms; deeply ingrained in the lifestyle and tightly connected to the industry. Extensive transnational network base in action sports industry and an inherent and working knowledge of consumer markets. Published author of over 30 articles including interviews, reviews and profiles as well as press releases, copy writing and brand verbiage and slogans.
Trajectory
Jan 2017 — Now
Senior Marketing Specialist · Ambry Genetics
Manage and produce 75+ national tradeshows per year. Strategic applications and execution.
Apr 2015 — Now
Strategic Marketing Coordinator · Ambry Genetics
Market Research
Data Quality
Competitor Analysis
Develop/Execute GTM Strategies
Work with product managers, sales and marketing to quantify and validate viable execution
Aug 2014 — Dec 2014
VP Sales and Marketing · Tres Noir optical goods
Develop, direct and manage all facets of sales, marketing and brand management
Jan 2014 — Jun 2014
President · Black Moon Trading Co.
Consultant services for boardsport industry specializing in brand building and pan-Euro market......looking for long term projects, preferably a full time position ultimately, but will consider all opportunities.
Jan 2010 — Jan 2014
Europe Core Market Manager · Skullcandy headphones
Develop and manage the core/lifestyle market. Work closely with distributors, retailers and marketing teams to rebuild the brand in key markets. Utilizing grass roots activations and consistent communication with retail partners, generated a positive growth pattern with 200% revenue increase; created landmark reversal of brand image in market. In addition, to streamline core market consolidation of category, worked with major CE players Virgin, HMV, FNAC, etc.
May 2006 — Dec 2009
Brand Manager/Marketing Director · Blackhart Brotherhood apparel design & marketing firm
Developed and managed marketing programs for a variety of clients. Used a front line approach with back end stability to create programs and branding for clients to build their respective brands and businesses. Developed and managed combined budgets of $1,000,000+. Developed and introduced the apparel brand Allyance and brought it to market with tremendous acceleration, relaunched apparel brand MCD in coordination with Perry Ellis, a major manufacturer, and placed Blackhart Brotherhood on the radar as a viable boutique agency resource.
Apr 2003 — May 2006
Marketing Manager · Von Zipper sunglasses
Managed all facets of marketing department including, but not limited to, media & public relations, team development and management, coordination of advertising, organized and managed events and created new alliances in which to introduce and promote the brand. Developed and managed athlete team of 150+ athletes in multiple categories, including world champions, X Games multi medalists and cultural personalities. Developed and managed a music program which facilitated the alliance between brand and approximately 30 artists, including multi Grammy winners, chart toppers and underground legends and placed product in major publications and with marketable celebrity personalities.
Feb 2001 — Feb 2003
North American Sales & Marketing Manager · Type 20 (Arnette goggles/apparel licensee)
Managed account base of 100+, sales force of 25, athlete team of 30+ and co-developed new product offerings. Developed a streamlined marketing program to reduce expenditures and led product meetings with global sales and marketing teams.
Nov 1998 — Jan 2001
North American Sales & Marketing Director · Joyride Snowboards
Managed sales force and marketing
May 1998 — Oct 1998
Sales Support; Team Manager; Prodcution Sourcing; Customer Service · Astrodeck surf traction
In house
May 1996 — Apr 1998
Retail Manager/Buyer · Infinity Surfboards
Managed boardsport retail store and managed purchasing
Nov 1993 — Feb 1998
Technical Sales Representative · Ride Snowboards/K2 Snowboards/Burning Snow outerwear
Trade show, clinic and sales support
Activity
Education history
laguna hills high school
diploma | 1984 - 1989
