Jarod Cogswell

• Co-created and developed DEKA FIT into a global brand (U.S., Puerto Rico, Spain, Middle East, China, Australia) • Developed leading products and services that attracts the fitness and athletic masses (includes training systems, large-scale events, national affiliate program and business support) • Formed global partnerships and relationships with reputable industry suppliers and manufacturers • Partnered with business operators to increase revenue streams and brand awareness • Lead, direct team members to provide world-class service and memorable experiences (avg. 85+ NPS) • Oversee global marketing and brand quality assurance • Developed standard operating procedures for sales, service and event operations • Co-host DEKA Series Spartan UP! Podcast

• Provided executive level coaching to business operators and teams • Focused on personal and professional development, business systems, leadership training, branding, marketing • Chosen to be a keynote speaker at various corporate and conference events (Nike, NFBA, Northpoint & More) • Prioritized building high-performance teams, strong interpersonal relationships, and providing exceptional customer service • Implemented strategic business plans resulting in revenue growth and development • Created innovative marketing tactics to help clients generate leads and business referrals

• Served over 500 clients and members • Led team of over 30 team members • Responsible for buildout, daily operations, programs, marketing, sales, and client retention

• Drove over $13M in annual revenue • Managed 14 executive team members directly • Increased operating and profit center budget by $8M • Ensured high level of customer service for over 17K clients (88% membership growth) • Oversaw over 350 team members • Directed community outreach and marketing projects resulting in increase of over 2K memberships • Directed capital improvements and renovation projects in excess of $7M • Prioritized quality assurance, internal auditing, policies and procedures, and upholding company standards