Outdoor

Snow

Health & Fitness

Mountaineering

Fitness

Backcountry skiing/snowboarding

Co-Creator & Senior Director

Top Management

Motivated professional with over 25 years of high-performance experience in developing high-performance teams,
membership acquisition and retention, sales, financial management, hospitality, operations, business development and
keynote speaking. Heavy focus on building an inclusive, team-oriented work culture that emphasizes a positive work
environment, as well as, strong financial performance.

•	Co-created and developed DEKA FIT into a global brand (U.S., Puerto Rico, Spain, Middle East, China, Australia)
•	Developed leading products and services that attracts the fitness and athletic masses (includes training systems, large-scale events, national affiliate program and business support)
•	Formed global partnerships and relationships with reputable industry suppliers and manufacturers
•	Partnered with business operators to increase revenue streams and brand awareness
•	Lead, direct team members to provide world-class service and memorable experiences (avg. 85+ NPS)
•	Oversee global marketing and brand quality assurance
•	Developed standard operating procedures for sales, service and event operations
•	Co-host DEKA Series Spartan UP! Podcast

•	Provided executive level coaching to business operators and teams
•	Focused on personal and professional development, business systems, leadership training, branding, marketing
•	Chosen to be a keynote speaker at various corporate and conference events (Nike, NFBA, Northpoint & More)
•	Prioritized building high-performance teams, strong interpersonal relationships, and providing exceptional
customer service
•	Implemented strategic business plans resulting in revenue growth and development
•	Created innovative marketing tactics to help clients generate leads and business referrals

•   Served over 500 clients and members
•   Led team of over 30 team members
•   Responsible for buildout, daily operations, programs, marketing, sales, and client retention

Managing Partner

•   Drove over $13M in annual revenue
•   Managed 14 executive team members directly
•   Increased operating and profit center budget by $8M
•   Ensured high level of customer service for over 17K clients (88% membership growth)
•   Oversaw over 350 team members
•   Directed community outreach and marketing projects resulting in increase of over 2K memberships
•   Directed capital improvements and renovation projects in excess of $7M
•   Prioritized quality assurance, internal auditing, policies and procedures, and upholding company standards

General Manager

Jarod Cogswell is a Co-Creator & Senior Director at Spartan Race, Inc in Denver, CO.

Jarod Cogswell

Jarod Cogswell

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