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Jared Brown

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Creative Professional
Irvine | United States

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Photography
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Summary

Activity

Work experience

TrophySmack logo

TrophySmack

Creative Director | 02/2023 - Current

+Lead the creative direction and execution of high-quality photo and video content, ensuring visual consistency and brand voice across all marketing materials, product imagery, website, and campaigns. +Oversee the design and user experience of the online store, optimizing layout, navigation, andoverall design for enhanced customer engagement and conversion rates. +Collaborate with product development and sales team to develop visually compelling content that supports brand initiatives and drives online traffic and sales. +Analyze store performance metrics and user feedback to continuously improve the site's UX/UI, ensuring a seamless shopping experience across all devices. +Develop a comprehensive social media strategy to drive brand awareness, engagement, and sales, aligning content with overall marketing goals and ensuring consistency across all platforms.
Vacation For Life Clothing logo

Vacation For Life Clothing

Creative Director | 01/2018 - 02/2020

+Ensured that the brand voice was reflected in all assets that drove consumer engagement in a compelling way. +Tracked trends to identify new and innovative ways to grow the brand audience outside of what was already built. +Created and managed all photo / video needs and oversaw that all was within budget and timeframes. +Worked with digital and sales teams in the creation of newsletters, promotions, collaborations, and digital ads that increased sales for both in store and online. +Conceived and implemented creative concepts, guidelines and strategies in various projects and oversaw them to completion.
WHAM-O logo

WHAM-O

SALES & BRAND MANAGER | 03/2013 - 01/2018

+ Led the development of creative content for paid marketing/social media campaigns, that amplified the brands message and drove conversions. + Served as a gatekeeper for the brand's identity, ensuring that all external assets met our brand guidelines and clearly conveyed the brands message. + Designed products from concept to finish that were brought to market on a global scale. + Managed a global team of ambassadors. + Forged strong relationships with our customers and brought the story of our brand and products to life in a way that's optimal for both in store and online sales.

Connections

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Blake Hatfield

Freelance Graphic Designer/Illustrator
Blake Hatfield Design

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