+Lead the creative direction and execution of high-quality photo and video content, ensuring visual consistency and brand voice across all marketing materials, product imagery, website, and campaigns. +Oversee the design and user experience of the online store, optimizing layout, navigation, andoverall design for enhanced customer engagement and conversion rates. +Collaborate with product development and sales team to develop visually compelling content that supports brand initiatives and drives online traffic and sales. +Analyze store performance metrics and user feedback to continuously improve the site's UX/UI, ensuring a seamless shopping experience across all devices. +Develop a comprehensive social media strategy to drive brand awareness, engagement, and sales, aligning content with overall marketing goals and ensuring consistency across all platforms.

+ Led the development of creative content for paid marketing/social media campaigns, that amplified the brands message and drove conversions. + Served as a gatekeeper for the brand's identity, ensuring that all external assets met our brand guidelines and clearly conveyed the brands message. + Designed products from concept to finish that were brought to market on a global scale. + Managed a global team of ambassadors. + Forged strong relationships with our customers and brought the story of our brand and products to life in a way that's optimal for both in store and online sales.