James York
Brand Manager
Salt Lake City | United States
Skills
No information
Industries
Bike
Lifestyle
Moto & Powersports
Outdoor
Snow
Streetwear
In my own words
— JamesI have eight plus years experience in all forms of brand marketing and business development from online, traditional, affiliate, to PR/event planning/marketing.
I have built, maintained, and managed key relationships with: brand ambassadors/partners, celebrities, athletes, and created campaigns and promotions benefiting all parties, partners and my employer through my creation of affiliate marketing programs and the affiliate use in content creation.
Trajectory
Jun 2014 — Now
Brand Manager · SilencerCo
• Develop and manage Brand Ambassador program from social influcencers to athletes/celebrities and brand partners. This included: contract negotiation, content creation and product fulfillment. Tasks also included product placement in television, motion pictures, and video games.
• Create and direct marketing campaigns, product launch events, and product demo tour. Managing budgets, timelines and creative briefs. Oversee creative team to make sure marketing assets were created in-line with brand message.
• Working with vendors creating one-of-a-kind packaging, in-store displays, as well as trade show booths and event assets.
Dec 2012 — May 2014
Brand/Event Manager · Blendtec
• Managed and coordinated all Blendtec physical resources used in marketing trade-shows/events, POP and demo activities, both domestically and internationally.
• Pioneered Brand Ambassador program of social influencers, athletes, and celebrities. Created multi-channel marketing campaigns via online media, traditional marketing, and PR/event Marketing. Tasks also included product placement in TV and motion pictures.
• Developed of new textures, designs and colorways for products.
May 2009 — Nov 2012
Promotions/Event Manager · Maverik Inc.
• Managed and had direct responsibility for annual budget of one million for promotional events and promotional sponsorships.
• Supervised over two direct reports.
• Negotiated, coordinated and executed all off site promotional events/activities for 240 Maverik locations in eight western states.
• Liaison for all public relations, day-to-day management and oversight of all social media activity.
