• Develop and manage Brand Ambassador program from social influcencers to athletes/celebrities and brand partners. This included: contract negotiation, content creation and product fulfillment. Tasks also included product placement in television, motion pictures, and video games. • Create and direct marketing campaigns, product launch events, and product demo tour. Managing budgets, timelines and creative briefs. Oversee creative team to make sure marketing assets were created in-line with brand message. • Working with vendors creating one-of-a-kind packaging, in-store displays, as well as trade show booths and event assets.

• Managed and had direct responsibility for annual budget of one million for promotional events and promotional sponsorships. • Supervised over two direct reports. • Negotiated, coordinated and executed all off site promotional events/activities for 240 Maverik locations in eight western states. • Liaison for all public relations, day-to-day management and oversight of all social media activity.