james Mintz

Manager, Marketing · TravisMathew

Hunitngton Beach, CA

In My Own Words

About 8 years ago I decided it was time to marry my personal passions for creativity and living an active outdoor lifestyle with my professional passion for delivering incredible marketing experiences with brands focused on the outdoor active lifestyle, authenticity and creativity. With an education rooted in design, complimented by 15+ years of experiential marketing, project management, exhibit design, brand activations and team leadership I am ready for whatever is thrown at me. I get excited about being in the boardroom brainstorming with the team one day, getting my hands dirty executing the next and all of the chaos in between. The whole concept-to-completion project cycle is what makes it fun for me and if it's not fun than what's the point. I am excited to show you what I have done and what I am capable of.

Work Experience

Manager, Marketing

TravisMathew

2018 – 2020

• Manager/Leader: Led team of 14 & responsible for $2M+ annual OPEX / CAPEX budget • Mobile Experiential: Led design, plan & build of 75' retail & hospitality trailer, aka "ELEANOR" ($1M project) • Retail Build-outs: Led design, plan & build a 1st of its kind 300sf retail installation at TPC San Antonio (3x revenue growth in first year) • Trade-show: PGA Merchandising Show: headed up 80x100 booth (TravisMathew) + 30x50 booth (Cuater) + retail & hospitality trailer "ELEANOR" • Events: Head of Outside Events team consisting of 2 managers, 10 coordinators, 10 vehicles, 300 events, $4M revenue (+10% YoY) • Sponsorship Activations: Negotiated & executed companies 1st Farmers Insurance Open sponsorship & activation consisting of Pro-Am player package, Pro-Am gifting suite + on-course activation generating $25K in revenue • Sponsorship Activations: Led team with soup-to-nuts management and execution of 1st partnership with American Century Championship consisting of player packages + 2 on-course activations generating $30k in revenue • Go-paperless Initiative: Launch of iOS App to eliminate paper orders and reduce order processing lead-time by ~25% for $4M Outside Events sales channel • Process Improvement: Led concept, design & launch of wholesale/retail exhibit SOP project reducing project lead-times by ~20% while raising material & finish quality

Sr. Manager, Global Events & Exhibits

RED Digital Cinema

2014 – 2018

• Manager/Leader: Led team of 2 marketing managers and responsible for $2M+ annual OPEX / CAPEX budget • Trade-show: Responsible for global exhibit program across 6 countries including design, plan & build of all booths and activations, including the National Association of Broadcasting (NAB) activation with 9,000sf of exhibit space and a state of the art 4K theater • Cost Savings: Identified $75k of onsite labor costs after auditing show identifying excessive spend at largest, annual, company, trade-show (NAB) • Global Marketing Initiative: Spearheaded design, production & distribution of global Marketing Kits including creative guidelines and superset of assets for regional offices to use in local campaigns and activations • Partner Marketing Collaboration: Led operations and execution of REDirect, an annual short film competition collaborating with content creators and brands like The Berrics, Surfer Magazine and Outdoor Magazine• • Process Improvement: Development of SOP’s and best practices for project archiving and asset management

Manager, Exhibits & Events

Panasonic Avionics Corporation

2004 – 2014

• Manager/Leader: Led team of 3 technical marketing specialists and responsible for managing $3M+ annual OPEX / CAPEX budget • Trade-shows: Responsible for global program across 4 countries, including the Consumer Electronics Show (CES) activation and up to 4,000sf & $1M+ project budget • Exhibits & Build-outs: Responsible for global product demonstration exhibits across 4 countries, including permanent installations for Panasonic, Boeing & Airbus • Product Marketing: Responsible for global product demonstration program, including SOP’s, creative assets and presentation equipment for regional sales and marketing product kits • Sponsorship Activations: Led development course-wide activation at golf’s US Senior Open (2010) including a volunteer program providing staff in regional office to participate in setup, tournament duties and strike