Pete Avery

Marketing Director, Retail · Callaway Golf

Carlsbad, CA

In My Own Words

Innovative and strategic integrated marketing leader with over 20 years of experience. Collaborative and disciplined, effectively clarifies needs and integrates efforts of cross-functional team to efficiently obtain marketing and sales objectives.

Work Experience

Marketing Director, Retail

Callaway Golf

2015 – 2020

• Directed a highly skilled team of 4 direct reports and 8 total people across multiple functions including traditional advertising, retail marketing, Amazon and experiential disciplines • Developed and implemented strategic plans for product launches, sustainability and end of life across multiple products/categories partnering with global sales leadership, product strategy directors and marketing to maximize sales • Collaborated with retail partners to develop and deliver effective and consistent customer experiences across the consumer journey at a wide variety of retail locations from local Country Clubs to 800+ Dick’s Sporting Goods locations • Supervised retail marketing team responsible for all Callaway communications at retail across National, Off Course and Green Grass accounts. Including product presentation, POS & traditional / digital marketing mediums • Responsible for $5MM Retail Marketing and Cap Ex. Budget • Hired and implemented onsite retail production partner InnerWorkings resulting in production savings of $1MM over last 3 years

Manager, Retail Marketing

Callaway Golf

2012 – 2015

• Managed team of 3 partnering with retailers helping utilize multiple mediums to engage consumers with the Callaway and Odyssey brands • Developed innovative communication tools to better distribute Callaway Media Productions content throughout all retail channels

National Account Coordinator

Callaway Golf

2009 – 2012

• Collaborated with National Accounts, Brand and Sales to develop and execute retail product presentations • Managed development and approval process of creative elements for all National Retail Accounts

Account Supervisor

Deutsch LA

2007 – 2009

• Managed Saturn Tier II advertising in 14 DMA's including creative development, media and promotional development designed to increase share & unit sales • Supervised media strategy and buying for local $10MM budget • Developed and executed local retail promotions, including new divisional brand campaign launches, incorporating television, print, radio, direct mail and POS materials

V.P. Account Supervisor

Campbell-Ewald/CE Retail

2005 – 2007

• Managed Chevrolet Tier II advertising in 8 Local Marketing Groups (LMGs). Developed, executed and communicated all local retail promotions for 100+ dealerships in the North Central Region • Supervised media planning and buying agencies responsible for $20MM budget