JAMES GENTRY
Retail Store Manager · Active Ride Shop
Fresno, CA
In My Own Words
An efficient and organized creative leader with ten years management experience.
Work Experience
Retail Store Manager
Active Ride Shop2015 – Present
The Store Manager is responsible for maximizing store profitability, meeting sales goals, controlling and maintaining inventory levels in the store. Leads, manages, coordinates and organizes the store according to Active's values, standards, policies and procedures.
Store Manager
The Boardroom at Herb Bauer's2007 – 2015
Created the concept and business plan for The Boardroom, now the largest retailer of skateboards, snowboards and wakeboards from Los Angeles to Sacramento. Manage ten team members, four buyers and a competitive athlete team of sixteen. Create, manage and market an average of nine consumer events each year driving sales, building strong vendor relationships and increasing customer retention. Passed projected fifth year sales goals by second year.
Buyer, Sales, Social Media Manager
Herb Bauer Sporting Goods Inc.2005 – 2007
Full Time Position Buyer (snowboard and watersports departments) Created and controlled budgets for two major departments Significantly grew sales Weekly scheduling (5 employees) Assisted in hiring and training Consistent top sales achiever Created and maintained social media department Coordinated events for both athletes and consumers Created competitive, traveling shop sponsored athlete program (snowboard and wakeboard)
Reported directly to general manager and owner
Retail Sales Associate
Herb Bauer Sporting Goods Inc.2003 – 2005
Part Time Position Sales Associate Cashier Assistant Buyer (snowboard department) Consistent top salesman Always met sales goals Visual merchandising New product demo testing (on and off site)
Sales Associate, Supervisor
Santa Rosa Ski and Sports2002 – 2003
Part Time Position Sales Associate (ski, snowboard, wakeboard, skateboard) Rental/service department scheduling (6 employees) Reported directly to general manager and owner Chaperoned bus trips to Reno/Tahoe area
Rental Sales Agent
Santa Rosa Ski and Sports2000 – 2002
Part Time Position (seasonal) General customer service Rental counter associate Prepped new skis and snowboards for rental program Assisted customers with rental paperwork Checked in/out rental and service equipment Developed and maintained new more efficient rental strategy Quickly moved up to supervisor
