James Crush

Provide vision and leadership to the organization; Manage HR; Project Management; Oversee all Marketing and Public Relation opportunities; Financial Management; Oversee Production Crawford Performance burst onto the motorsports scene in 2006 with the hugely popular Gymkhana 1 and 2 videos featuring Ken Block from DC Shoes drifting his Subaru WRX STI; Known for their engineering expertise in the Subaru and Scion realm check the video! https://www.youtube.com/watch?v=HQ7R_buZPSo

• Grew brand from $5 Million USD to current projection of $90 Million USD in 7 years • Retail Branding Manager-developed comprehensive retail brand presence including floor racks, wall units, POP, Window Kits, and Shop-In-Shop resulting in market share gains and major increase of retail presence; managed retail merchandising team • Tradeshow Management-managed total tradeshow experience including all logistics-Surf Expo, Outdoor Retailer, Agenda, WSA and regional rep shows; delivered on time and on budget • Event Management-managed all events including surf, snow, climbing, wake , music; supervised event coordination team • Athlete Management- worked with Global Brand Ambassadors in Surf, Snow, Outdoor, Wake; supervised East Coast Surf Team Manager; maximized editorial photo and video presence featuring brand athletes • Media Buyer-negotiated all media contracts including television, print, outdoor, web, radio; averaged 30% price reductions resulting in greatly increased brand presence and budget maximization • Public Relations –managed three different firms including MWW, HQPR, and Backbone Media; Resulted in massive brand exposure and significant increase of national brand awareness • Sales Meeting Management-managed all functions of International Sales Meetings (Spring/Fall) • Launched multiple Social Media platforms

• Grew the brand from $35 Million USD to $120 Million USD in 7 years • Marketing Director- developed Domestic and International Branding Platforms • Retail Relations-traveled United States Surf Territories to troubleshoot retail, worked with regional reps to re-establish a positive Body Glove Surf Brand presence in the mid-90’s • Tradeshow Management-managed multiple branded tradeshow booths at Surf Expo-Orlando, Magic-Las Vegas, DEMA Miami Beach/New Orleans, Supershow-Atlanta, regional rep shows • Surf Team Manager-managed International Surf Team - Bruce Irons, CJ Hobgood-World Champ, Conan Hayes, Gavin Beschen, Holly Beck, Alex Gray, Nate Tyler, and 100 +amateur surfers • Wakeboarding Team Manager- Darin Shapiro-World Champ, and 30+ amateur athletes • Photo/ Video shoots-organized and produced wetsuit , bikini, mask fins snorkels, electronic accessory photo shoots; Co-Produced “The Family” Surf Video • Retail Hawaii trips-managed Body Glove Hawaii House for 6 Winters-coordinated retailer bonus trips to house, all accommodations, transportation, surf sessions, entertainment • Website development- launched first Body Glove website; developed retail/online sales solution • Media Relations/ Buying-Print, Radio, Television, • International Brand Manager-manage surf marketing for Australia, Japan, and European licensees and distributors • Developed International Brand Compliance Guidelines and Art Guidelines/Approval Process • Public Relations Management-oversaw PR firms for athletes and product; highly successful program led to high levels of editorial coverage for brand