Skate

Snow

Surf

Martial arts

President/Managing Partner

Top Management

Proven brand builder with an excellent track record of sales growthStrong management background in Sales, Retail Marketing, Events, Tradeshows, Public Relations, Sales Meetings, and Athlete Relations20 years experience in Action Sports industry ranging from Retail Marketing&nbsp;to Brand Management

Manage all aspects of golf car dealership; Consumer Sales; Commercial Sales

President /Managing Partner

Manage all Consumer and Commercial golf cart and LSV sales
Marketing Manager
Public Relations

Sales Manager

•	Brand management-helped Cart Mart develop into National golf car dealership
•	Grew brand from $22Milllion to $30Million in 2019/20
•	Media buyer-television, print, digital, radio, outdoor
•	3 Direct Reports-Digital Marketing Specialist- SEO, PPC, Social Media; Marketing Coordinator; Freelance Graphic Designer
•	Events-San Diego, Orange County, Palm Springs, Los Angeles, Georgia
•	Public Relations-Manage PR agency (Andrea Carter and Associates) 
•	Retail location buildouts
•	Sponsorships and partnerships; Manage Vendor Advertising Co Op Programs

Marketing Manager

•	Sales for Adobe Value Added Reseller (focused on corporate training software)
•	Manage 50+ training software accounts
•	Webinar Marketing –sell and market training webinar services
•	Customer Success Manager/ eLearning solutions architect
Our mission at Engage Systems is to help our clients make their ideas and information as engaging as possible to those with whom they communicate. Engage Systems offers many solutions that allow our customers to engage with ideas and information. Whether you want to communicate and collaborate in an engaging way online, or you would like your customers and employees engaged with your rich internet applications, Engage Systems has a solution for you!
We are a Certified Adobe Partner, Reseller, and Trainer. Our focus is to help organizations find and deploy solutions that allow them to deliver ideas and information in an engaging way. We focus on Adobe solutions like Adobe Connect, Adobe Captivate Prime, Adobe Captivate, Adobe Presenter, and Adobe ColdFusion. Our staff consists of former Adobe employees and resellers. With more than 11 years of experience, we can help your exploration from start to finish and provide the most competitive pricing possible.

Account Manager

Provide vision and leadership to the organization; Manage HR; Project Management; Oversee all Marketing and Public Relation opportunities;  Financial Management;  Oversee Production

Crawford Performance burst onto the motorsports scene in 2006 with the hugely popular Gymkhana 1 and 2 videos featuring Ken Block from DC Shoes drifting his Subaru WRX STI;  Known for their engineering expertise in the Subaru and Scion realm
check the video!  https://www.youtube.com/watch?v=HQ7R_buZPSo

General Manager

•	Grew brand from $5 Million USD to current projection of $90 Million USD in 7 years
•	Retail Branding Manager-developed comprehensive retail brand presence including floor racks, wall units, POP, Window Kits,  and Shop-In-Shop resulting in market share gains and major increase of retail presence; managed retail merchandising team
•	Tradeshow Management-managed total tradeshow experience including all logistics-Surf Expo, Outdoor Retailer, Agenda, WSA and  regional  rep shows; delivered on time and on budget
•	Event Management-managed all events including surf, snow, climbing, wake , music;  supervised event coordination team 
•	Athlete Management- worked with Global Brand Ambassadors in Surf, Snow, Outdoor, Wake; supervised  East Coast Surf Team Manager;  maximized editorial photo and video presence featuring brand athletes
•	Media Buyer-negotiated all media contracts including television, print, outdoor, web, radio; averaged 30% price reductions resulting in greatly increased brand presence and budget maximization 
•	Public Relations –managed three different firms including MWW, HQPR, and Backbone Media; Resulted in massive brand exposure and significant increase of national brand awareness
•	Sales Meeting Management-managed all functions of International Sales Meetings (Spring/Fall)
•	Launched multiple Social Media platforms

Marketing Director

•	Grew the brand from $35 Million USD to $120 Million USD in 7 years
•	Marketing Director- developed Domestic and International Branding Platforms
•	Retail Relations-traveled United States Surf Territories to troubleshoot retail, worked with regional reps to re-establish a positive Body Glove Surf Brand presence in the mid-90’s
•	Tradeshow Management-managed multiple branded tradeshow booths at Surf Expo-Orlando, Magic-Las Vegas, DEMA  Miami Beach/New Orleans, Supershow-Atlanta, regional rep shows
•	Surf Team Manager-managed International Surf Team - Bruce Irons, CJ Hobgood-World Champ, Conan Hayes, Gavin Beschen, Holly Beck, Alex Gray, Nate Tyler, and 100 +amateur surfers 
•	Wakeboarding Team Manager- Darin Shapiro-World Champ,  and 30+ amateur athletes
•	Photo/ Video shoots-organized and produced wetsuit , bikini, mask fins snorkels, electronic accessory photo shoots; Co-Produced “The Family” Surf Video
•	Retail Hawaii trips-managed Body Glove Hawaii House for 6 Winters-coordinated retailer bonus trips to house, all accommodations, transportation, surf sessions, entertainment
•	Website development- launched first Body Glove website; developed retail/online sales solution 
•	Media Relations/ Buying-Print, Radio, Television, 
•	International Brand Manager-manage surf marketing for Australia, Japan, and European licensees and distributors
•	Developed International Brand Compliance Guidelines and Art Guidelines/Approval Process
•	Public Relations Management-oversaw PR firms for athletes and product; highly successful program led to high levels of editorial coverage for brand

Outside sales rep calling on Northern California surf, skate, and snow retailers
grew territory 200% in 16 months

Outside Sales Representative

Co Founder

Retail Manager

James Crush is a President/Managing Partner at ICON WEST LLC in Carlsbad, California.

James Crush — President/Managing Partner at ICON WEST LLC

James Crush

Skills

Interests

Industries

Education history

Cabrillo College

San Diego State University