James Clark
Principal · Senna Group
Carlsbad, CA
In My Own Words
Executive level professional with extensive experience assessing market needs, consumer trends, and technical capabilities, and converting this information into successful business and product strategies. Strong general manager perspective shaped by senior leadership team experience (including managing through sales, turnarounds and restructures), cross-functional team management, setting strategy and driving integrated marketplace planning/execution, and P&L responsibility. Experienced product director with demonstrated ability to translate complex needs into product requirements, juggle multiple priorities and make things happen in fast paced, matrix environments. _______ Specialties: Product Management, Strategic Planning, Brand Management, Business Development, Innovation, Product Marketing, Merchandising, ECommerce, Amazon, Digital Marketing
Work Experience
Principal
Senna Group2009 – Present
Senna Group is advisory firm focused on the consumer products space. In addition to building, operating, and advising consumer brands; Senna Group is retained by leading OEM/ODM manufacturers for business development and contract management.
Director, US Sporting Goods
Aqua Lung America2017 – 2019
Responsible for the overall sales management and strategy for the US Sporting Goods business. Includes club, mart, omni-channel, eCommerce wholesale, and Amazon verticals.
President
Dehen 19202010 – 2013
Established and built the Dehen 1920 apparel brand, and managed all business activities for the enterprise. Led all efforts to build, grow and operate the business - from initial strategic planning, through implementation and execution, to the ultimate sale of the company.
Category Business Director
Nike, Inc.2005 – 2009
Directed seven product categories with combined revenue of $115M. Developed and implemented strategic business plans for all categories, and managed the product management and development teams. Led the licensing of the portfolio to an outside company in 2009.
Sr. Product Marketing Manager
Intel1999 – 2000
Managed a portfolio of Intel branded consumer products for an internal start-up organization. Responsibilities included product and market definition, business planning, strategic analysis, and channel marketing.
Product Marketing Manager
Tektronix1997 – 1999
Managed all marketing responsibilities for a $75M family of digital oscilloscopes. Responsibilities included product definition, market definition, marketing programs, product pricing and sales forecasting.