Jake Morello

- Manages Shopify E-commerce store to improve user experience and ensure products are up-to-date - Creates email marketing campaigns with powerful imagery which has increased conversion rate from 1.2% to 2.7% - Designs email layouts and implements flows with Klaviyo to increase brand loyalty and attract potential customers - Identifies appropriate KPIs and reports key metrics from digital campaigns - Collects and analyzes web metrics such as visits, time on site and page views per visit

• Helped customers locate products and checked store system for merchandise at other sites. • Engaged with customers to effectively build rapport and lasting relationships. • Educated associates on market trends and stayed up-to-date on forecasts.