Jake Jendusa
Brand Manager · Goodr Sunglasses
Portland, OR
In My Own Words
Experienced Category Manager / Seeking a Challenging Position with a Leading Sports Brand
Work Experience
Co-Brand/Custom Channel Manager
Goodr Sunglasses2018 – 2020
- Managed business unit to ensure growth and scalability by overseeing Sales, Marketing, Strategy, Operations, Logistics, P&L, and Product Development - In FY19 alone, sold over 100,000 custom sunglasses to a wide range of clients including endemic & non-endemic brands, non-profits, retailers, races/events, and corporate entities - YOY Business growth of 241% FY19 vs. FY18 - Built out Semi-Custom program to strengthen our business while diversifying offerings
Custom Teamwear Sales Manager
2XU North America2016 – 2018
- Managed all aspects from concept to completion for over 300 endemic and non-endemic Corporate, Club, & University Clients - #1 in Sales FY17 & FY18 across entire company - Drove Strategy while managing 12 outside sales reps to expand business into specialty retail accounts across the country - Assisted in growing product range from one line to six to ensure we captured all potential revenue from current clients and to drive business into new and unique markets
Business Development Manager
RIDE Cyclery2015 – 2016
- Established RIDE as a legitimate Triathlon destination through the launch of RIDE Triathlon Team - Created a multitude of programs to diversify business towards a monthly recurring revenue model - Served as General Manager in overseeing buying, P&L, budgets, marketing, merchandising, inventory, and operations for both North County Shops as well as for new
Account Executive
TapHunter2015 – 2015
- Served as consultant to help breweries, bars, and restaurants save time and sell more adult beverages in five key markets across North America - Shattered company records including Fastest Deal Closed, Most Deals Closed in One Week, First Month Sales, & First Quarter Sales - Worked in a fast-paced tech startup environment that demanded success & creativity
RX Sales and Marketing
Spy Optic Inc2013 – 2015
- Curated Sales/Marketing collateral including POP/PK sheets, programs, and digital assets - Designed and implemented an incentive based sales program that increased historically slow-to- market RX sales resulting in a 500% increase in new SKU sales - Managed 10 outside sales representatives and over 400 accounts - Contributed to year-over-year growth for five consecutive quarters - Planned/Managed/Activated optical tradeshows, new product development, events, and webinar training
Director of Marketing
University of Wisconsin-Milwaukee Dean of Students2012 – 2012
- Personally developed 2012-2013 UWM Panther Planner and Student Handbook - Sold advertisement space and marketing to local businesses and on campus departments - Created a multitude of distribution methods for materials and publications - Increased visibility for The Dean of Student's Office through a 313% increase in consumption
Education
Bachelor of Business Administration
University of Wisconsin-Milwaukee2008 – 2012
Bachelor of Business Administration
