Jacob Bullock

• Designed and developed a highly technical running pack specifically for run commuters • Leveraged consumer insights, design thinking, and market research to empathize with consumers and understand underlying needs and wants for a better product design • Immersed in the life of a run commuter to conceptualize that run commuters want STORAGE TO FEEL LIKE IT'S AN EXTENSION OF THEIR BODY

• Analyzed customer segmentation data from a survey of 987 local consumers regarding their entertainment preferences • Micro targeted a core consumer audience on social media, designing and launching a targeted ad to drive sales to Trail Blazer games. The performance of our ad informed the Blazers digital ad strategy for the 2019-2020 season • Saw a Return on Marketing of $85.23 in revenue per every $1 spent • Authored a report for the Trail Blazer's management on how to engage and communicate with their core consumer • See attached document that highlights my work that was presented to Portland Trail Blazers

Strategize various marketing techniques to strengthen and sustain the connection between students and outside employers within the Lundquist College of Business • Created visual ad campaigns around campus and boosted promotion on social media channels to reach different demographics of students in order to communicate professional development opportunities • Recommended and initiated a re-branding to the Career Services social media platforms, creating a more engaging and welcoming space for students to interact with content that aligned with our mission to connect each student within the School of Business to land a career post-graduation

• Represent the University of Oregon student body to guide the annual operations of The Duck Store • Influence key capital investments to philanthropic decisions between The Duck Store and the University of Oregon

• Partnered with the accounting and finance teams on day-to-day operations consisting of footing and cross-footing financial statements • Compiled necessary documents on a quarterly basis for the Securities and Exchange Commission • Collaborated with other team members to strengthen the process of storing financial files and data using Six Sigma principles

• Conducted focus groups, immersive observation studies, and in-depth surveys