Jackson Esselman

Global Director of Marketing and Ecommerce • Implemented and actively manage ecommerce/Amazon strategy to ensure organizational revenue/goal achievement • Successfully launched new WordPress site with 200% YOY growth through both paid and organic traffic • Developed annual marketing plan including ecommerce, Amazon, social media, e-mail, PR, ambassadors, event strategy • Onboarded and manage Amazon agency with both FBA and FBM channels to balance brand protection and revenue goals

Manage the largest single budget within a multi-national organization Properly allocate funds to targeted model mix and geo-targeted focus units

• Gather requirements from regional marketing teams and deliver an effective seasonal marketing toolkit that supports local activation of global seasonal marketing initiatives • Develop new product marketing launches aligned with corporate brand vision to ensure consistent brand messaging • Develop and manage GTM performance quarterly through key metrics such as ROI, budget adherence, etc. • Coordinate with product line managers to develop proper GTM marketing strategy to support retail/wholesale sell in/ sell thru • Manage annual/quarterly budget that supports print/experiential/digital marketing efforts • Manage ambassador/influencer product programs to increase organic brand exposure and consumer awareness

• Develop innovative marketing strategies to increase national market share and brand awareness • Analyze market data to ensure ROI targets are met, as well as model focus incentives within geographical areas • Work with creative agency to most efficiently implement digital marketing plans (Google Adwords, SEO/SEM etc.) • Leverage corporate branding vision with consumer facing incentives to drive brand strategy • Develop brand alliances with key industry influencers to leverage brand awareness and credibility • Implement strategic retail marketing campaigns to drive consumer awareness and purchase intent

• Developed key retail marketing agreements with strategic regional marketing partners • Created retail merchandising and POP displays to drive retail product demand • Increased wholesale unit sales and dealer engagement over 200% • Successfully developed dealer network through strategic dealer development initiatives