Isabela Zawistowska

Junior Brand Planner

Greenville | United States

Skills

No information

Interests

Storytelling

Yoga

Climbing

Skiing

Brand marketing

Brand strategy

Industries

Lifestyle

Outdoor

Run

Snow

Yoga

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In my own words

— Isabela

My passions are rooted in making meaningful connections between brands and their communities.

I am also passionate about the outdoors and the culture that supports getting outside to experience something that is greater than yourself. As a result, I seek a career path that fuses both my love for brand storytelling and my passion for the outdoors. My goal is to ultimately make a positive impact in the outdoors community.

Trajectory

Aug 2018 — Now

Junior Brand Planner · EP+Co (Advertising Agency)

- Guided a creative briefing for 25+ students on behalf of the Erwin Summer Scholars program, a week-long mentorship program hosted by EP+Co and Denny’s - Developed competitive audits for national accounts, including John Deere, Denny’s, and Tempur-Pedic, equipping internal and external teams with actionable insights - Conducted consumer research, including in-person interviews, to support brand positioning for several clients (current and prospective)

May 2018 — Aug 2018

Business Development Intern · McKinney

- Coordinated a targeted prospect list and kicked-off brainstorm sessions to engage potential brands, including a meal kit delivery service brand - Headed a visual competitive audit for Jared The Galleria of Jewelry to guide the strategy team during the pitch process

Aug 2018 — Aug 2018

Microsoft Creative Boot Camp Participant · The One Club for Creativity & Microsoft

- Pursued a week-long mentorship program guided by two UX Designers from Microsoft - Developed a solution focused on ensuring the accessibility of end-user license agreements

Jan 2017 — May 2017

Reporter · The Daily Tar Heel

- Interviewed people throughout the Chapel Hill-Carrboro area to publish informative and engaging news stories.