- Guided a creative briefing for 25+ students on behalf of the Erwin Summer Scholars program, a week-long mentorship program hosted by EP+Co and Denny’s - Developed competitive audits for national accounts, including John Deere, Denny’s, and Tempur-Pedic, equipping internal and external teams with actionable insights - Conducted consumer research, including in-person interviews, to support brand positioning for several clients (current and prospective)

- Coordinated a targeted prospect list and kicked-off brainstorm sessions to engage potential brands, including a meal kit delivery service brand - Headed a visual competitive audit for Jared The Galleria of Jewelry to guide the strategy team during the pitch process

- Pursued a week-long mentorship program guided by two UX Designers from Microsoft - Developed a solution focused on ensuring the accessibility of end-user license agreements

- Interviewed people throughout the Chapel Hill-Carrboro area to publish informative and engaging news stories.