Ike Tucker
Field Marketing Manager
New York | United States
Skills
No information
Interests
No information
Trajectory
Jan 2016 — Now
Field Marketing Manager · FinishLine - Running Specialty Group
• Lead a community outreach team that oversees Training Programs, Social/Digital Media and Community Based Marketing.
• Responsible for all community based marketing for 6 RSG stores, helping establish a 12% growth pattern in traffic during key operating hours.
• Organize and run events that have helped produce a 5% sales increase in the market in the last year
• Analyze key marketing opportunities that impact direct sales growth and long-term brand affinity
• Provide market support for national re-branding of all RSG stores.
May 2015 — Dec 2015
East Coast Marketing Manager · PowerBar
• Built brand affinity across the East Coast of the U.S. by establishing over 45 key events each year
• Managed and oversaw Brand Ambassadors at marquis events with an average attendance of 30,000 people
• Created elevated brand and consumer experiences across new and pre-existing sports markets
• Brought the brand into multiple new markets, growing the brand reach from 5 Million to over 15 million customers
• Provided key national support for PowerBar re-branding from Nestle to Post Holdings
Nov 2013 — May 2015
Field Marketing Manager · PowerBar
• Responsible for a 110% growth in specialty retailers in the NY Metro Market
• Created innovative and consumer facing techniques that resulted in a 30% sales increase in the NY Metro Market
• Located and evaluated sports related events, making recommendations on event sponsorship deals
- Negotiated sponsorship contracts ranging from $300 - $150,000
