• Lead a community outreach team that oversees Training Programs, Social/Digital Media and Community Based Marketing. • Responsible for all community based marketing for 6 RSG stores, helping establish a 12% growth pattern in traffic during key operating hours. • Organize and run events that have helped produce a 5% sales increase in the market in the last year • Analyze key marketing opportunities that impact direct sales growth and long-term brand affinity • Provide market support for national re-branding of all RSG stores.

• Built brand affinity across the East Coast of the U.S. by establishing over 45 key events each year • Managed and oversaw Brand Ambassadors at marquis events with an average attendance of 30,000 people • Created elevated brand and consumer experiences across new and pre-existing sports markets • Brought the brand into multiple new markets, growing the brand reach from 5 Million to over 15 million customers • Provided key national support for PowerBar re-branding from Nestle to Post Holdings

• Responsible for a 110% growth in specialty retailers in the NY Metro Market • Created innovative and consumer facing techniques that resulted in a 30% sales increase in the NY Metro Market • Located and evaluated sports related events, making recommendations on event sponsorship deals - Negotiated sponsorship contracts ranging from $300 - $150,000