Ian Kessler

Employ root cause analysis to identify production issues and develop process improvements to increase success rate of orders Identify bottlenecks within Marketing, Business, and ERP teams to implement improved processes for business users through projects such as the automation of digital assets and product uploads Providing daily support on 14 eCommerce websites including TaylorMade Golf, adidas Golf, Ashworth Golf, Adams Golf and other brand sites Develop and oversee numerous updates and maintenance projects based on analysis of KPI? Collaborated with the marketing team on creating player profiles that showcased new product lines Notable Achievements Directly increased sales over the past 6 months by $650,000 through the creation of a Trade-In Program Integrated Digital Asset Management system into eCommerce platform that hosts over 100,000+ assets Architected 3rd party product feeds for Google, Ebay, & Amazon which led to an 8% increase in traffic

Interacted daily with development teams to improve customer service efficiency Researched and produced solutions to pain points found within supported business units Designed and implemented web service harness to assist clients in data visualization utilizing JAD method Notable Achievements Utilized A/B testing on Interactive Voice Response data to decrease customer call resolution time by 12% Created technical data modeling services to view Interactive Voice Response business analytics data from customer service calls Translated business requirements into technical specifications for New Product Development team in order to develop a billing calculator that increased accuracy with customers by 20%

Developed archival application in C# to improve tracking and accessing records within a SharePoint site Brainstormed new and innovative ideas for transferring data using cloud technology Aligned and allocated resources of a 50 member team for projects through collaboration with the PM

Developed HTML skills to improve websites through Search Engine Optimization increasing it from a 4th page ranking in Google to a top page 3rd rank Collaborated with eCommerce team to develop Social Marketing Strategies for upcoming seasonal promotions Established a YouTube presence through creating a YouTube Brand channel Created and edited high quality product instructional videos with Adobe CS5