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eCommerce Analyst

Marketing & Sales

Results-oriented eCommerce Analyst supported by a double major in Management of Information Systems and Finance. Experienced in process improvement and cross-functional team leadership within eCommerce platforms.

Employ root cause analysis to identify production issues and develop process improvements to increase success rate of orders
Identify bottlenecks within Marketing, Business, and ERP teams to implement improved processes for business users through projects such as the automation of digital assets and product uploads
Providing daily support on 14 eCommerce websites including TaylorMade Golf, adidas Golf, Ashworth Golf, Adams Golf and other brand sites
Develop and oversee numerous updates and maintenance projects based on analysis of KPI? Collaborated with the marketing team on creating player profiles that showcased new product lines 

Notable Achievements
Directly increased sales over the past 6 months by $650,000 through the creation of a Trade-In Program
Integrated Digital Asset Management system into eCommerce platform that hosts over 100,000+ assets
Architected 3rd party product feeds for Google, Ebay, & Amazon which led to an 8% increase in traffic

Interacted daily with development teams to improve customer service efficiency
Researched and produced solutions to pain points found within supported business units
Designed and implemented web service harness to assist clients in data visualization utilizing JAD method Notable Achievements
Utilized A/B testing on Interactive Voice Response data to decrease customer call resolution time by 12%
Created technical data modeling services to view Interactive Voice Response business analytics data from
customer service calls
Translated business requirements into technical specifications for New Product Development team in order to
develop a billing calculator that increased accuracy with customers by 20%

Application Development Analyst

Developed archival application in C# to improve tracking and accessing records within a SharePoint site
Brainstormed new and innovative ideas for transferring data using cloud technology
Aligned and allocated resources of a 50 member team for projects through collaboration with the PM

Imaging & Workflow Intern

Developed HTML skills to improve websites through Search Engine Optimization increasing it from a 4th page ranking in Google to a top page 3rd rank
Collaborated with eCommerce team to develop Social Marketing Strategies for upcoming seasonal promotions
Established a YouTube presence through creating a YouTube Brand channel
Created and edited high quality product instructional videos with Adobe CS5

Executive Internship: Social Media Marketing Specialist

Ian Kessler is an eCommerce Analyst at TaylorMade-adidas Golf Company in San Diego, CA.

Ian Kessler

Ian Kessler

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