Hunter Armstrong Brankamp
Content Strategist
Cincinnati | United States
Skills
No information
Interests
All things style-related.
Cultivating stoke.
Respecting core vibes.
Giving thanks for eternal shred.
Giving thanks for self-expression through bikes.
Making vibey video edits.
Summary
Activity
Work experience
Elevation Road
Content Strategist | 07/2021 - Current
+ Create and execute marketing & content strategy utilizing buyer persona interviews
+ Crafted targeted marketing email sequences paired with customer buying process
+ Led CRM suite implementation in response to business and customer needs
+ Mapped buyer journeys through qualitative research to guide strategic content creation
You Know It's Us™ Brands L.L.C.
UX Writer & UX Designer | 12/2020 - Current
+ Recreated on mobile the experience of shopping in a South American marketplace for client; chévere (pronounced CHAY-vehr-ay). Harnessed full human-centered design toolkit to achieve 40 percent increase in key user task success.
+ Incorporated info-gathering client interviews, user personas, market research, qualitative usability tests, remote user testing, wireframing, prototyping, and iterative design.
humankind(er)
UX Writer | 09/2018 - 12/2020
+ Designed user onboarding chat-bot interaction using qualitative data & scholarly research to support user needs while simultaneously communicating business objectives.
+ Resulting case study (available upon request) recognized by Research Design Ph.D. for soundness of concept and application.
BTG Labs
Marketing Content Specialist | 09/2017 - 08/2018
+ Created a wide variety of digital marketing content ranging from but not limited to: Full Video Production & Editing, Content Strategy, Print / Blog / Social Copywriting, Product Naming & Verbal Identity, Product Photography, Scriptwriting.
Primax Studio
Social Media Manager (Contract Position) | 06/2017 - 12/2017
+ Created, managed & executed social media content calendar for global consumer packaged goods brands, Downy Wrinkle Releaser & Febreeze In-Wash Odor Eliminator.
Barefoot Proximity
Quality Assurance Specialist & Technical Writer (Contract Position) | 09/2016 - 05/2017
+ Performed quality assurance testing in collaborative global ad agency setting with multi-disciplinary creative & technical teams.
+ Formulated Quality Assurance data into insight-based technical summaries supporting Senior Account manager to adjust communication and project timeline.
Apple Retail
iOS Presenter | 09/2011 - 06/2013
+ Earned Excellent Net Promoter Score giving public workshops focused on cultivating vision & excitement in Apple customers, using energetic, charismatic and conversational public speaking style.
Education history
Cincinnati State Technical & Community College
Nearly Completed | 2014 - 2016
Colorado Mountain College
Associate of Arts | 2007 - 2008
University of Cincinnati Carl H. Lindner College of Business
Bachelor's of Business Administration | 2004 - 2011
