Hugh Gurin

Freelance copywriting, content and creative direction for fearless brands.

* Direct creative strategy and execution on multiple accounts * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects

* Direct creative strategy and execution on multiple accounts * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects

* Collaborate on marketing strategies for launch campaign and ongoing messaging. * Articulate an overarching vision for launch strategy. * Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics). * Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums. * Identify and develop new processes to overcome project hurdles. * Provide creative direction and leadership within the organization. * Manage art directors, photographers, videographers, editors, retouchers, and production artists.

* Direct creative strategy and execution on multiple accounts * Partner with Account and Planning teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects

* Own small, medium and large projects * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Mentor junior writers and designers * Agency "Unsung Hero" Award - 2004

Freelance creative direction; copywriting.

* Direct creative strategy and execution on multiple accounts * Partner with Account and Planning teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects * Agency "Extra Mile" award - 2001

* Own small, medium and large projects * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Mentor junior writers and designers

* Direct creative strategy and execution on multiple lines of business * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects