Lifestyle

Surf

Surfing

Thinking about surfing

Rationalizing new surfboard purchases

Smashing the existing power structure

...then going surfing.

Award-winning Creative Director/Copywriter/ACD

Creative & Design

I write/creative direct ads and other marketing-type things that make people laugh, cry, cheer, donate to worthy causes, spy on their cats, beef up their network security, join the Navy, smoke weed, order food, learn more, download now, and of course, reach for their wallets. Not necessarily in that order.   
Now, I can help with LLM prompt engineering, too!

My portfolio: www.hughgurin.com

Freelance copywriting, content and creative direction for fearless brands.

Business Owner

* Direct creative strategy and execution on multiple accounts
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads 
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects

Copy Director

Associate Creative Director

* Collaborate on marketing strategies for launch campaign and ongoing messaging.
* Articulate an overarching vision for launch strategy.
* Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics). 
* Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums.
* Identify and develop new processes to overcome project hurdles.
* Provide creative direction and leadership within the organization.
* Manage art directors, photographers, videographers, editors, retouchers, and production artists.

Creative Director

* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects

Associate Creative Director - Copy

* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers
* Agency "Unsung Hero" Award - 2004

Senior Copywriter

Freelance creative direction; copywriting.

Principal

* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
* Agency "Extra Mile" award - 2001

* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers

* Direct creative strategy and execution on multiple lines of business
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects

Hugh Gurin is an Award-winning Creative Director/Copywriter/ACD at Hugh Gurin, Copywriter in San Francisco, California.

Hugh Gurin

Hugh Gurin

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