Hugh Gurin

Award-winning Creative Director/Copywriter/ACD

San Francisco | US

Skills

Prompt Engineering
Creative Agencies
Strategic Thinking
Social Media Communications
Artificial Intelligence (AI)

View all

Interests

Surfing

Thinking about surfing

Rationalizing new surfboard purchases

Smashing the existing power structure

...then going surfing.

Industries

Lifestyle

Surf

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Hugh

I write/creative direct ads and other marketing-type things that make people laugh, cry, cheer, donate to worthy causes, spy on their cats, beef up their network security, join the Navy, smoke weed, order food, learn more, download now, and of course, reach for their wallets.

Not necessarily in that order. Now, I can help with LLM prompt engineering, too!

My portfolio: www.hughgurin.com

Trajectory

Nov 2015 — Now

Business Owner · Hugh Gurin, Copywriter

Freelance copywriting, content and creative direction for fearless brands.

Mar 2015 — Nov 2015

Copy Director · WHM Creative

* Direct creative strategy and execution on multiple accounts * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects

Oct 2013 — Mar 2015

Associate Creative Director · Hub Strategy & Communication

Jun 2013 — Sep 2013

Creative Director · Crushpath

* Collaborate on marketing strategies for launch campaign and ongoing messaging. * Articulate an overarching vision for launch strategy. * Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics). * Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums. * Identify and develop new processes to overcome project hurdles. * Provide creative direction and leadership within the organization. * Manage art directors, photographers, videographers, editors, retouchers, and production artists.

Oct 2005 — May 2013

Associate Creative Director - Copy · Mortar

* Direct creative strategy and execution on multiple accounts * Partner with Account and Planning teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects

Oct 2001 — Oct 2005

Senior Copywriter · TMP Worldwide

* Own small, medium and large projects * Partner with Account teams to manage major clients * Actively participate in new business pitches * Estimate creative projects * Mentor junior writers and designers * Agency "Unsung Hero" Award - 2004

Apr 2001 — Oct 2001

Principal · Hugh Gurin - Copywriter

Freelance creative direction; copywriting.

Aug 1999 — Apr 2001

Creative Director · JWT Specialized Communications

Jan 1997 — Aug 1999

Senior Copywriter · Austin Knight International

Jan 1993 — Jan 1997

Senior Copywriter · Macy's California

* Direct creative strategy and execution on multiple lines of business * Estimate creative projects * Develop leadership skills through mentoring and training * Qualify, prioritize and delegate workloads for junior teams * Mentor junior writers and designers - managing their performance and career development * Own small, medium and large projects