Heather Wilson

-Outline communications and marketing goals, strategies and objectives for clients -Compose press releases, social media content, website text and print material copy -Write, edit and design resumes and LinkedIn profiles, produce on-demand course

-Manage operations for chartering organizations, sanctioning events and riding programs -Generate and implement marketing and communications initiatives for riding and volunteer programs for approximately 210k members nationwide to increase participation in programs -Institute SOPs for staff, organizers and volunteers -Manage in-person and remote team members, as well as collaborate across departments -Identify and implement technology/resources to support more efficiency and awareness -Build strategic relationships with event organizers, members, volunteers and industry partners -Organize and operate multi-day virtual and in-person events for internal and external audiences -Speak at events on behalf of the association -Recruit and facilitate large groups of volunteers, engage them and recognize their efforts -Develop curriculum and workshops to train/educate volunteers, members and organizers -Manage budget in excess of 325k, identify growth opportunities and areas of cost-savings -Routinely consult with executive team to inform of ongoing operations and opportunities

-Coordinated off-road and street motorcycle riding opportunities for members -Nurtured relationships with event organizers, sponsors, partners and members -Revitalized and created programs and riding opportunities -Improved department processes and implemented communications and marketing strategies -Handled marketing initiatives, such as website content, social media, promotional emails, press releases, sponsorship fulfillment and data reporting - Increased participation in programs, sought feedback and evaluated program effectiveness -Managed department coordinator -Assisted with integration of new database management system and email platforms -Organized and led riding activities at AMA Vintage Motorcycle Days

-Updated copy for program materials and ensured forms followed branding guidelines -Wrote emails promoting events, sent to 239k over 6 mo., 35-38 percent avg. open rate -Created opportunities to engage volunteers at events or through trainings -Connected hundreds of AMA organizers with resources to enhance events -Managed national riding series: promotion, sponsorship fulfillment, data analysis -Administered LongRider program and developed AMA presentations

-Wrote original off-road racing and riding content for AMA magazine distributed to 160k members, input into content management system -Developed bi-weekly and monthly e-newsletters sent to 44k subscribers -Wrote press releases, posted updates on AMA website, wrote script for annual banquet -Interviewed race winners and edited videos to post to AMA YouTube -Co-managed select social media accounts with 850k total followers