Moto & Powersports

Motorcycles

Communications & Marketing Consultant

Digital & Media

I live and breathe motorsports. I knew from a young age that I didn't just want a job. I wanted a career in the industry that I'm passionate about -- that being anything that has to do with motorsports.

When I'm not working, you can find me with my golden retrievers, Pal and Bentley. Or you might find me riding one of her motorcycles, teaching others to ride or assisting a racing series with communications and marketing.

I'm a 4-H alum and earned a Bachelor of Science in Journalism from Ohio University, with specializations in public relations and marketing. I also hold a minor in organizational communications and a professional sales certificate.

View my websites: HeatherNWilson.com | HighGearSuccess.com | HighGearStrategy.com

-Outline communications and marketing goals, strategies and objectives for clients
-Compose press releases, social media content, website text and print material copy
-Write, edit and design resumes and LinkedIn profiles, produce on-demand course

-Manage operations for chartering organizations, sanctioning events and riding programs
-Generate and implement marketing and communications initiatives for riding and volunteer programs for approximately 210k members nationwide to increase participation in programs
-Institute SOPs for staff, organizers and volunteers
-Manage in-person and remote team members, as well as collaborate across departments
-Identify and implement technology/resources to support more efficiency and awareness
-Build strategic relationships with event organizers, members, volunteers and industry partners
-Organize and operate multi-day virtual and in-person events for internal and external audiences
-Speak at events on behalf of the association
-Recruit and facilitate large groups of volunteers, engage them and recognize their efforts
-Develop curriculum and workshops to train/educate volunteers, members and organizers
-Manage budget in excess of 325k, identify growth opportunities and areas of cost-savings
-Routinely consult with executive team to inform of ongoing operations and opportunities

Director of Member Activity

-Coordinated off-road and street motorcycle riding opportunities for members
-Nurtured relationships with event organizers, sponsors, partners and members
-Revitalized and created programs and riding opportunities
-Improved department processes and implemented communications and marketing strategies
-Handled marketing initiatives, such as website content, social media, promotional emails, press releases, sponsorship fulfillment and data reporting
- Increased participation in programs, sought feedback and evaluated program effectiveness
-Managed department coordinator
-Assisted with integration of new database management system and email platforms
-Organized and led riding activities at AMA Vintage Motorcycle Days

Recreational Riding Manager

-Updated copy for program materials and ensured forms followed branding guidelines
-Wrote emails promoting events, sent to 239k over 6 mo., 35-38 percent avg. open rate
-Created opportunities to engage volunteers at events or through trainings
-Connected hundreds of AMA organizers with resources to enhance events
-Managed national riding series: promotion, sponsorship fulfillment, data analysis
-Administered LongRider program and developed AMA presentations

Assistant Recreational Riding and Volunteer Manager

-Wrote original off-road racing and riding content for AMA magazine distributed to 160k members, input into content management system
-Developed bi-weekly and monthly e-newsletters sent to 44k subscribers
-Wrote press releases, posted updates on AMA website, wrote script for annual banquet
-Interviewed race winners and edited videos to post to AMA YouTube
-Co-managed select social media accounts with 850k total followers

Associate Editor / Communications

-Pitched news releases for ATV Safety Institute, Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America
-Wrote scripts and assisted with coordinating video shoots
-On-air TV spokeswoman in Los Angeles for select events promoting safety and training for operators of motorcycles, ATVs and ROVs

Communications Specialist

Heather Wilson is a Communications & Marketing Consultant at High Gear Consulting in Pataskala, OH.

Heather Wilson

Heather Wilson

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