Heather Salas

• Manage all West Coast marketing (California and Washington) for 220+ locations • Create and manage marketing budget and yearly business plan in entirety • Hire, manage, and develop Marketing Coordinator • Create and execute a multi-level marketing campaign program for 10+ categories • Oversight and management of annual media plan (incl. digital, local, guerrilla, and radio (local and streaming) • Oversight and management of 3rd party design and production team for POP materials (incl. design and copywriting elements) • Develop and execute new, remodeled, or relocated store events (incl. ribbon cutting with city officials for ground breaking and grand opening celebrations) • PR contact for any and all media and customer related items including crisis management • Social media strategy, content creation, data acquisition and analysis, incl. Facebook for Business and Instagram for Business. • Concept, plan, and execute large scale multi-day regional sales meeting and golf tournament (500+ attendees) • Work closely with charitable organizations (American Red Cross) and develop fundraising campaigns in tandem, raising +$2MM each year for the charity • Control all branding elements across departments as well as with local vendors • Plan and execute local marketing events (Dew Tour, NHRA Winternationals) • Interact with vendors across multiple channels • Develop, design, and execute in-home marketing materials

• Manage PR: product loans/gifting for TV/editorial/influencers/celebrities • Social media strategy, content creation, data acquisition and analysis, incl. Facebook for Business, Instagram for Business and Pinterest advertising • Copywriting for the brand (ALL B2B and B2C) • Email campaign strategy, planning, and data analysis • Create and maintain department budget • Influencer/social campaign planning and execution • Ecommerce/Campaign photo shoot coordination, production, and execution • Tasked with opening the company’s only retail store • Concept, plan, carry out events of all scales • Manage Sales team’s tradeshow calendar

• Concept, plan, carry out all eblast materials for DTC and in-store events, promotions, wholesale for all brand divisions (Splendid Women, Splendid Mills, Splendid Littles, Ella Moss Women, Ella Moss Girl) • Photo shoot coordination and production from concept to launch incl. vendor relations • Project management of creative studio schedule and work load • Coordinate signage and creative promotional needs for full price and outlet b&m • Assist PR and sales with creative digital needs • Analyze eblast sales and plan how to continually improve the business • Concept, plan, carry out runway show for mid-scale influencer dinner • Maintain department budget