Heather Lancaster

Provided 20+ brands, advertising agencies, non-profits and individuals contracted services pertaining to brand strategy and identity design, website UX/UI design and development, email marketing and automation, content strategy and development, art direction, and social media marketing. Directed and delivered customized brand portfolios of photography, videography and content in alignment with brand guidelines, positioning and marketing campaigns. Generated retail sales, lead generation, event attendance, and more for businesses within a variety of industries. Improved acquisition, retention and advocacy with target audiences through authentic storytelling, trust-building positioning, and optimized placement of brand assets across all touchpoints.

Developed brand guidelines, identities, and toolkits for 10+ small businesses, generating visually compelling and engaging online presences for successful marketing campaigns and initiatives that resulted in lead generation and retail conversions. Established empathetic and trusting relationships with clients through intentional listening and transparent communication, helping me to guide them through the successful production and execution of effective campaigns and content strategies in the achievement of their business development goals.

Successful lead generation among 20+ clients through paid and organic social media marketing strategies and campaigns (B2C). Monthly content calendar execution and distribution following client approval, achieving the goal of increasing social engagement rates and SEO traffic.

Generated an 8-figure revenue increase for 2+ retail e-commerce brands within the health & wellness/fitness industry through successful re-branding and strategically developed marketing and promotional campaign calendars after being promoted from Content Development Manager after first year with company. Curated content strategy and development plans for all B2B and B2C initiatives in collaboration with internal team and secured community partnerships. Executed all needed content, assets and deliverables for optimized distribution across multiple digital marketing platforms. Updated website with strategic new product pages, blog articles, and promotional content in alignment with calendars. Designed and distributed daily email and social media marketing campaigns in accordance with calendars.