Heather Baker

Freelance Creative · hbaker creative

Venice, CA

In My Own Words

The Focus | marketing : graphic art : photography : creative direction : magic California native creator of engaging art meant to inform the masses; where image is paramount and ‘cool’ is a moving target. I combine imagery and design to tell a story without an obvious agenda. Take a spin through my world where visual graphics, timeless photography, typography, layout, and color all come to life. www.hbakercreative.com

Work Experience

Freelance Creative

hbaker creative

2017 – Present

+ Successful client based creative marketing and design. Providing clients with creative services for both print and digital, including, but not limited to: ads, marketing materials, social media, logos, in-store graphics, events, and web design. + Current Clients: Hurley, Fender, Mammoth Mountain and Love Bags. + Past Clients: Billabong, Skechers, Fullscreen media, Snowboarder magazine, Flow Snowboarding, EXPN, Bychari, NYDJ, Skylark Boutique, The Luster Kind and All Starr Camera.

Marketing Senior Graphic Designer

Billabong USA

2013 – 2017

- Catalog layout design and production of Women’s, Girls and Snow divisions on both a regional and global level. - Art Direction on snow Ad campaigns, posters, in-store POP/windows and go to market graphics. - Supervise the photography editing, lighting, retouching, clipping and color of imagery. - Develop and execute brand identity including typography, logos and overall brand look each season.

Photography Editor and Graphic Designer

Swell

2010 – 2013

- Graphic design for web banners, email blasts, catalogs, media kits, marketing requests, look books and graphic elements for print and web. - Lighting set-up, photo retouching, clipping paths, color correction and editing. - Shoot in-studio, process and produce high quality images for swell.com and print catalog.

Marketing/PR/Media

Boreal Mountain Resort

2008 – 2009

PR/Marketing and Media Creative

Flow Snowboarding

2006 – 2008

- Planning and execution of global marketing materials for sales and creative departments, including catalogs, web sites, sales workbooks, advertisements, media kits, point of purchase (POP), and sales materials. - Manage all Social Media Marketing. - Coordinate media advertisers and resorts on product placement and events. - Oversee execution of campaigns while working closely with the Marketing Director and Creative Director in development of new marketing strategies to implement nationally and internationally.