Gus Lackerdas
National Account Manager at OccuNomix International LLC
Escondido | US
Interests
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Industries
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In my own words
— Gus<p>I am a life long Southern California resident with a breadth of experience and an ownership mindset working within the action sports and PPE industry.
I have focused on heat and cold stress and have spent a lot of time within the eCommerce and OEM/Custom product fields. Bringing a customer service flair to everything you do seems to be a lost art these days. Remembering that "everyone is a customer" is a core value that can save a lot of added work and lost business with some simple actions now.</p><p>Working with unique items and unique customers with unique needs makes life interesting.</p>
Trajectory
Jan 2021 — Now
National Account Manager · OccuNomix International
· Management of E-Commerce sales including Amazon Vendor Central, Chewy, HomeDepot.com, Fanatics and Uline with annual sales of $3.7million.
· Implemented and managed the company’s first inside sales team consisting of domestic and international sales staff. Responsible for recruiting, training, metrics/evaluation & promotion.
· Expanded sales to small and medium sized MRO and Logo specific customer bases by 47 % via inside sales team.
· Management of OEM/Custom product manufacturing for key customers from garment inception to packaging and seasonal delivery with annual sales of $600,000.
· Frequent interface with Chinese and domestic production managers and suppliers.
· Streamlined international distributors and partners including facilitating shipping documents, international payments, and exclusivity agreements. Average yearly sales of $500,000.
Jan 2016 — Now
Co-Owner · Ginger Dymaics
· Generation and growth of retail sales base through website, email and social media campaigns.
· Vendor management for finished product and component sourcing.
· Development and growth of wholesale dealer base through phone, email and social media. This includes all pricing, promotional programs and B2B support and merchandising.
· Base business accounting.
· Product development for OEM and branded item programs.
· Travel to tournament and trade show events four to six times a year for promotion and sales.
Sep 2012 — Jan 2021
Sales Manager · TechNiche International
· Management and over 75% growth of Industrial and Power Sports distributors and wholesalers within the United States.
· Implementation and management of E-Commerce sales including Amazon Vendor Central, Chewy, HomeDepot.com and Grainger totaling $1.2million or more per year.
· Management of OEM product manufacturing/projects for key customers such as Fly Racing, Protective Industrial Products, Bullard, and Harley Davidson equating to $500,000 in annual seasonal sales.
· Oversaw entire process from garment inception to packaging and seasonal delivery. Frequent interface with international and domestic production facilities and suppliers to facilitate projects.
· Development and orchestration of seasonal products and job site specific training and certification programs for manufactured products.
Oct 2009 — Sep 2012
Product Manager · Heat Factory LLC
· Accelerated Walmart sales through seasonal call and email campaigns from $50,000 per season to over $300,000 per season.
· Expanded sales for shipping warmers and specialty items to end users into a $500,000 a year customer base.
· Increased ecommerce sales through Amazon, Walmart.com and Uline by over 50%.
· Domestic travel for trade show and corporate training ten to twelve times per year, this included savings goals tied to overall trade show ROI.
· Streamlined material sourcing and purchasing of POS and packaging supplies equating to a 20%+ reduction in yearly costs.
· Led event logistics and internal employee management for trade shows and corporate events.
Activity
Education history
Palomar College
| 2000 - 2003
San Pasqual High School
| 1998 - 2000
