Gunnar Gapko

· Manage mobile tours · Interview/staff/train/manage brand ambassador teams of 2-30 at more than 100 events · Assist with production and execution of major experiential events · Scouting, installation and reporting of non-traditional media · Assist with production and installation of in-store displays · Start-to-finish management of program execution (research, travel prep, scheduling, staffing, logistics, event execution, reporting, and reconciliation)

• Work directly with Marketing and On-premise managers to ensure maximum brand exposure in Minnesota and Wisconsin • Help manage infrastructure during large scale events such as Red Bull Crashed Ice, Zombie Pub Crawl, We-Fest, and SummerSet • Assist Culture Marketing team with creating awareness of, set-up with, and carrying out of monthly Sound Select concerts • Work closely with 3rd party logistics company (AIT) in warehousing and event execution • Utilize knowledge of ELS ordering system • Maintain premium and professional standard throughout all involved operations

• Traveled the country representing New Balance as a Tour Manager at major music festivals including Bonnaroo, Summerfest and Bunbury Music Festival • Represented Esurance as Field Manager at the BNP Paribas Tennis Open in Palm Springs, CA • Trained and managed brand ambassador teams on-site at each activation • Trained, managed and assisted labor staff during set up and tear down of display at each location • Monitored and reported event statistic at each location • Spoke on behalf of New Balance in an enthusiastic, knowledgeable, and professional manner

• Help promote the culture of an innovative clothing company • Find new and inventive ways to represent the company (through music, concerts, events, and tours) • Wrote and managed all social media including Facebook, Twitter, Instagram, YouTube, and SoundCloud • Establish a consistent brand image throughout all mediums used to reach the audience • Work closely with all team members, including sales, to drive brand goals • Live the Oscar Grizzi motto – “Live, Learn, Grind, Earn”

• Assisted in the development of a marketing plan that led to increased awareness and consumer intrigue • Day-to-day management and development of editorial content for five social media platforms • Used WordPress to update various parts of our website • Contacted and negotiated with event organizers to increase involvement in future events including career fairs, veteran fairs and air shows • Represented Lake Superior Helicopters at various events • Aided in the design and maintenance of a new marketing display that is used at events • Obtained and followed-up with prospective student leads • Created, carried out and monitored metrics for advertisements for both Facebook and Google