Guadalupe Gonzalez

Using the wealth of knowledge and resourcefulness that I've cultivated from 8 years in the DTC & CPG startup space, I'm supporting female-founded, mission-driven companies to figure out their marketing goals and advising on what projects to prioritize. Browse some of my past projects here: guadalupe.contra.com

• Lead briefing process for cultural campaigns and product collaborations, compiling research from customer and marketing insights reports and past campaign benchmarks to define business opportunities and strategy • Built a gifting strategy that enables Nuuly to build relationships with Press and VIP Influencers beyond paid partnerships; oversee cross-functional execution of gifting process, maintain budget and measure gifting results

PillowtalkDerm makes science-backed skincare solutions that help you look like the best version of yourself. We are over the hype and the fearmongering, so we put formulation first and use all our performance ingredients at the most effective levels for your skin. We know skin is complex, but we believe skincare doesn’t have to be. Focuses: influencer marketing, brand partnerships, events, public relations, community, and content strategy.

A clean hair care brand rooted in Latinx heritage and founded by Babba Rivera. Oversee strategy and lead and execute influencer and creator partnerships (paid, organic, and for UGC creation), advise on and streamline comms across social, email, website, and retail channels, managing affiliate marketing (publisher & community ambassadors), brand partnerships and experiential, as well as supporting PR and retail marketing efforts, especially focusing on Sephora.

Defined brand strategy and led all marketing initiatives (including creative direction, social media analytics, planning and copywriting, brand partnerships, influencer gifting, and e-mail marketing) for Then I Met You, a new skin care brand and experience by Charlotte Cho of Soko Glam. Winners of 12 industry awards, including the 2019 Allure Best of Beauty Award for the Living Cleansing Balm. Partnerships included the Hoxton, AWAY, Her name is Han, and ba&sh Paris.

• Account Strategist at Influenster, a product discovery & reviews platform that puts brands in the hands of everyday product-savvy consumers. • Served as daily point of contact for 30+ brand clients/agencies across several industries (including: beauty & cosmetics, retail, pharma, food & beverage, etc.), overseeing campaign execution from end of sale to final performance reporting. • Achieved high client satisfaction & develop strong client relationships through effective listening and communication, maintaining a track record for excellent campaign performance and timely client service • Contributed proactively to the analysis of best practices for client services and optimization of internal workflow to drive efficiency and scale. • Partnered with internal teams to support app & marketing initiatives with the aim of optimizing user experience, increasing user reach, and enhancing product performance.

• Managed the company's Facebook and Google+ accounts • Observed trends in social media activity and traffic on the company pages • Proposed strategies and new tactics for posts and interaction on the various platforms • Wrote travel articles meant to inform readers on unique cultural and gastronomic offerings in various cities, in particular Paris and New York

• Collaborated with the Director’s Office staff to execute logistical details and provided on-site support for approximately 10 events per academic year, including art conferences, scholar visits, and exhibition openings • Generated specific sections of the YCBA’s website, including bios and research descriptions of scholars in residence

• Supervised the 65th (Class of 1950) and 70th (Class of '45 & '45W)/Senior Reunion headquarters • Provided thorough host and support services to all guests attending the weekend's festivities • Compiled and processed incoming registrations for the Class of 1950 and communicated with the classmates to confirm payment and activity and accommodation requests

· Provided a comprehensive synopsis of press coverage of the 2014 FIFA World Cup to UCI’s CEO and executives, analyzing fan engagement, popularity of the Univision Deportes streaming services, and ratings/performance against ESPN’s, which served as a blueprint for determining points of improvement for future communications strategies in similar events · Compiled daily media briefs during the World Cup highlighting positive Twitter mentions by key sports journalists and bloggers, as well as top headlines and quotes from coverage in important national, industry/trade, and sports media outlets · Handled daily internal and external communications responsibilities including drafting press releases and writing blog pitches, evaluating media inquiry reports, and researching speaking opportunities for Univision directors

• Compiled legal toolkits related to the Center’s work to be distributed by the GLP counsel at several conferences • Maintained priority mailing lists with comprehensive contact information for over a hundred affiliated international figures • Reviewed journal articles and revised legal citations related to the current state of global reproductive health and rights

Collaborated with the Yale Educational Travel team in a variety of administrative duties including statistical record keeping and travel brochure maintenance

• Monitored the library’s online catalog and a host of external law databases to fulfill document requests for partners • Personalized the new intranet sites for each of the practice groups to permit easier access to relevant links and resources • Conducted research and synthesized findings of specific laws and statutes for the environmental practice group

Assisted one section's professor in grading daily homework and maintained a gradesheet for all of the students

• Compiled a database of potential donors for a new charity and contacted them individually by phone and letter • Created and designed a slideshow about International Compliance and Risk-Management for a presentation for the Harvard Business School Executive Education Program, Changing the Game