Greg McDonald

Built out omnichannel brand strategy building B2B and D2C business channels in conjunction • Rebuilt dealer network sentiment with 2025 dealer program focusing on retailer success and participation in marketing programs • Launched and implemented Shopify B2B • Executed on always in stock methodology to decrease customer order ship times to 24-48 hours • Built annual ecommerce and marketing plan inclusive of ad spend strategies, influencer marketing, and web marketing • Produced annual sales forecast by sales channel for Finance • Built and executed on a price increase plan to bring up sales margin while remaining more than competitive in the market • Planned out North American OE strategy to overcome industry challenges and offer a more compelling product to premium mountain bike brands. • Opened new key dealers such as, Jenson USA, Backcountry.com, Steed Cycles, & more local Canadian retailers. • Implemented customer service KPI’s such as 24 hour response time, calls answered on 3 rings, and chat response in 15 minutes. • Executed on response from customer surveys to bring in hub colors. Negotiated with brands to optimize price, margins, inventory turns, and cash flow.

Operational Administration Sales Performance Across all revenue channels Service Performance Across all locations Ecommerce Business Development and Management Budget Operations and process management Marketing Management Google SEM Management including *Search ads *Shopping ads *ROAS Management *SEO/Agency Management *PMAX campaign implementation and management

Implemented Operational Best Practices Hired & onboarded administrative and operational positions Managed Marketing and event planning & execution Improved buying and inventory management practices Built & grew an Ecommerce business now driving revenue in the top 99th percentile of Workstand (smartetailing) clients

Managed enterprise sales pipeline of 20+m through Salesforce & Copper CRM. Implemented growth strategies for Icebreaker, Osprey, Jetboil, Bike category, and more. Opened PNW Components 3PL solution in Canada and the beginning steps of what is now Mountain Exposure Distribution channel. Cycling Account Manager for Ibis Cycles NRG Enterprises (Lanctot) Osprey packs 7mesh QBP PNW Components Light & Motion Endur (now Outway) Icebreaker