Greg Brantner

Lead North America marketing efforts for Vibram finished goods, soling and shoe repair businesses. Inclusive of strategy and varying levels of execution for GTM process, Brand Consistency and Corporate Positioning, eComm, Sports Marketing, Field Marketing & Events, PR, Creative and Graphics. Ensured alignment with global brand team and relevant sales, innovation and ops teams. Promoted internally from Digital Marketing Manager in 2020.

Lead strategic efforts for all NATHAN marketing activities. • Spearhead go-to-market strategy for running hydration, safety, and performance gear products including: advertising, merchandising, social media, eComm, PR, tradeshows, partnerships, catalog creation • Plan, message, and execute bi-annual retail education campaigns for 300+ run specialty stores, delivering digital, merchandising, event assets • Manage tech rep program and field marketing efforts, establishing program KPI’s, and providing quarterly evaluations • Coordinate sales and marketing sponsorship and activation efforts for Ragnar Relays (35+ events, $100k+ sales/year), major marathon expos, and elite athlete and retailer events