Lead strategic efforts for all NATHAN marketing activities. • Spearhead go-to-market strategy for running hydration, safety, and performance gear products including: advertising, merchandising, social media, eComm, PR, tradeshows, partnerships, catalog creation • Plan, message, and execute bi-annual retail education campaigns for 300+ run specialty stores, delivering digital, merchandising, event assets • Manage tech rep program and field marketing efforts, establishing program KPI’s, and providing quarterly evaluations • Coordinate sales and marketing sponsorship and activation efforts for Ragnar Relays (35+ events, $100k+ sales/year), major marathon expos, and elite athlete and retailer events

Lead North America marketing efforts for Vibram finished goods, soling and shoe repair businesses. Inclusive of strategy and varying levels of execution for GTM process, Brand Consistency and Corporate Positioning, eComm, Sports Marketing, Field Marketing & Events, PR, Creative and Graphics. Ensured alignment with global brand team and relevant sales, innovation and ops teams. Promoted internally from Digital Marketing Manager in 2020.

Lead go-to-market strategy for running and recreational consumer electronic products – fitness watches, action cameras, handheld GPS devices. • Develop product messaging, positioning, strategy, tactics for new product launches • Interface with communications, creative, sales, engineering teams • Coordinate global campaign strategy with Europe and Latin America

Supervise, coach, mentor, and evaluate a team of up to 20 customer service associates. • Fulfill daily tasks such as timecards, scheduling, quality assurance scoring • Attended Garmin Leadership Training and Mentoring Classes – Certified • Promotions: Advanced (03/08); Senior (07/08); Supervisor (03/10)