Graham Gephart
Seattle | United States
Skills
No information
Industries
Bike
Creative Agencies
Lifestyle
Outdoor
Snow
Tech
Summary
Activity
Work experience
evo
Director of Marketing | 07/2015 - 01/2019
Oversaw the development, promotion, and growth of evo’s brand, business, and culture through all facets of marketing for ecommerce, brick and mortar retail, and travel. Led and developed 20-person department across retail marketing, customer retention, experiential programs, creative design, photography, product information, content creation, vendor coop, PR, and advertising.
Helly Hansen Inc.
Senior Marketing Manager | 03/2013 - 07/2015
Led brand strategies for North America in skiing, sailing, outdoor, training and workwear apparel markets. Led and developed 6-person US & Canadian marketing staff and multiple external agencies and contractors in delivering exceptional service, programs, and growth for the market as well as retail and strategic partners.
K2 Sports
Global Brand Manager | 08/2009 - 03/2013
Defined brand identity and marketing strategy, managing brand marketing teams and driving initiatives to increase sales and participation in snowshoe, inline skate, nordic, and backcountry ski markets for K2 Outdoor brand group, including Tubbs Snowshoes, Atlas Snow-Shoe Company, Madshus, K2 Ski, and K2 Skate.
K2 Sports
Marketing Manager | 11/2006 - 08/2009
Created and executed brand campaigns in support of US and global sales with advertising, catalogs, consumer collateral, and websites for K2 Sports Outdoor brand group (Atlas Snow-Shoe Co., Karhu Skis and Madshus Nordic).
Education history
Harvard University
Bachelor of Arts Degree | 2000 - 2004
