Bike

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Brand and Marketing Strategist specializing in media, product marketing, brand development, and omni-channel retail. Built a successful track record leading teams and marketing programs that create emotional connections between outdoor and action sports industry consumers, brands, and products. Strong focus on the analytics, development, and strategies that ensure great outcomes for brands.

Oversaw the development, promotion, and growth of evo’s brand, business, and culture through all facets of marketing for ecommerce, brick and mortar retail, and travel. Led and developed 20-person department across retail marketing, customer retention, experiential programs, creative design, photography, product information, content creation, vendor coop, PR, and advertising.  

Director of Marketing

Led brand strategies for North America in skiing, sailing, outdoor, training and workwear apparel markets. Led and developed 6-person US & Canadian marketing staff and multiple external agencies and contractors in delivering exceptional service, programs, and growth for the market as well as retail and strategic partners. 

Senior Marketing Manager

Defined brand identity and marketing strategy, managing brand marketing teams and driving initiatives to increase sales and participation in snowshoe, inline skate, nordic, and backcountry ski markets for K2 Outdoor brand group, including Tubbs Snowshoes, Atlas Snow-Shoe Company, Madshus, K2 Ski, and K2 Skate.

Global Brand Manager

Created and executed brand campaigns in support of US and global sales with advertising, catalogs, consumer collateral, and websites for K2 Sports Outdoor brand group (Atlas Snow-Shoe Co., Karhu Skis and Madshus Nordic).


Marketing Manager

Graham Gephart is a Director of Marketing at evo in Seattle, WA. View their experience, skills and work history on Malakye — the professional network for…

Graham Gephart — Director of Marketing at evo — Seattle, WA

Graham Gephart

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