Ginger Jones

> Built global path and creative vision for Hasta - utility / movement / creative culture > Created holistic brand voice and product vision for consumers and financier > Purchased by Isetan with Hasta’s 2nd collection to build their new Sportswear / Fashion floor > Set seasonal product and color narratives > Researched and field tested seasonal urban movement > Managed development / design execution / Innovation > Developed climate protection and storage solutions for cycling, public transportation, hiking and fishing > Considered all garment details: Developed rubberized snaps, cords, metal cord ends and textured cord pulls with Framis Dream delivering functional benefits with visual poetry > Led innovation and construction techniques for technical apparel > Generated growth and team spirit with intimate design team and interns > Created global community with athletes, musicians, writers, stylist, bloggers and buyers

> Successfully delivered innovation and utility to elevate and strengthen travel and commuter outerwear > Researched Military archive and developed modern storage and protection benefits > Holistically aligned outerwear with global product categories > Selected by Sportswear International - Essential FW16 Parka > Designed and developed bonded leather branding for limited edition collection > Collaborated with Global design team to curate and align our seasonal color stories > Managed production to develop lab-dips and trims

> Promoted to Lead Designer after exhibiting ability to marry brand focused silhouettes, fabric and color > Collaborated with Creative Director to build color, mood and fabric narratives > Sourced fabrics for entire mens line, at PV Paris, from basic wovens, knits and performance fabrics > Generated interest of major buyers like Barney’s New York, Harvey Nichols, for the first time since the brand revival > Responsible for overseeing and directing all development and production fittings > Built key sales drivers with merchandising team targeting product price, consumer market and product assortment > Pioneered performance-inspired tailoring and outerwear to promote design ingenuity > Effectively managed design assistants to achieve budgeting and calendar needs > Selected by Owner and Creative Director to Style FW13 look-book

> Researched archive and curated key details, fabrics and construction to create authentic vintage workwear > Created new storage and vintage inspired details to expand and modernize outerwear program > Developed design packages which included draftings, details with garment specs and construction details > Successfully re-launched Carter’s outerwear program, booking sales from Journal Standard and Garb Store > Due to outstanding performance as a freelance designer, was requested to join the team as full-time staff member

> Presented color, fabric, and brand direction with Design Director to Global design & marketing teams > Innovated transformation of heritage hunting garments with tailoring fabrication and fit > Selected by Design Director to style key outerwear pieces for SS/12 look-book > Managed development

> Main assistant to CFDA/GQ menswear award winning designer Daiki Suzuki > Adapted and efficiently executed samples with sudden design and scheduling changes > Assisted in pattern-making process, and liased with manufacturer > Researched vintage and military archive