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Global Apparel Graphic Design Manager 

Creative & Design

> Built global path and creative vision for Hasta -  utility / movement / creative culture  
> Created holistic brand voice and product vision for consumers and financier
> Purchased by Isetan with Hasta’s 2nd collection to build their new Sportswear / Fashion floor 
> Set seasonal product and color narratives       
> Researched and field tested seasonal urban movement 
> Managed development / design execution / Innovation 
> Developed climate protection and storage solutions for cycling, public transportation, hiking and fishing    
> Considered all garment details: Developed rubberized snaps, cords, metal cord ends and textured cord pulls with Framis Dream delivering functional benefits with visual poetry
> Led innovation and construction techniques for technical apparel
> Generated growth and team spirit with intimate design team and interns
> Created global community with athletes, musicians, writers, stylist, bloggers and buyers

CREATIVE DESIGN DIRECTOR  

> Successfully delivered innovation and utility to elevate and strengthen travel and commuter outerwear
> Researched Military archive and developed modern storage and protection benefits
> Holistically aligned outerwear with global product categories 
> Selected by Sportswear International - Essential FW16 Parka
> Designed and developed bonded leather branding for limited edition collection
> Collaborated with Global design team to curate and align our seasonal color stories
> Managed production to develop lab-dips and trims 

GLOBAL OUTERWEAR DESIGNER 

> Promoted to Lead Designer after exhibiting ability to marry brand focused silhouettes, fabric and color
> Collaborated with Creative Director to build color, mood and fabric narratives 
> Sourced fabrics for entire mens line, at PV Paris, from basic wovens, knits and  performance fabrics 
> Generated interest of major buyers like Barney’s New York, Harvey Nichols, for the first time since the brand revival
> Responsible for overseeing and directing all development and production fittings
> Built key sales drivers with merchandising team targeting product price, consumer market and product assortment
> Pioneered performance-inspired tailoring and outerwear to promote design ingenuity 
> Effectively managed design assistants to achieve budgeting and calendar needs
> Selected by Owner and Creative Director to Style FW13 look-book

LEAD MENSWEAR DESIGNER 

> Researched archive and curated key details, fabrics and construction to create authentic vintage workwear 
> Created new storage and vintage inspired details to expand and modernize outerwear program 
> Developed design packages which included draftings, details with garment specs and construction details 
> Successfully re-launched Carter’s outerwear program, booking sales from Journal Standard and Garb Store
> Due to outstanding performance as a freelance designer, was requested to join the team as full-time staff member

GLOBAL DESIGNER 

> Presented color, fabric, and brand direction with Design Director to Global design & marketing teams
> Innovated transformation of heritage hunting garments with tailoring fabrication and fit
> Selected by Design Director to style key outerwear pieces for SS/12 look-book
> Managed development 

> Main assistant to CFDA/GQ menswear award winning designer Daiki Suzuki
> Adapted and efficiently executed samples with sudden design and scheduling changes 
> Assisted in pattern-making process, and liased with manufacturer
> Researched vintage and military archive 

DESIGN ASSISTANT

Ginger Jones is a Global Apparel Graphic Design Manager at ASICS in Boston , MA.

Ginger Jones

Ginger Jones

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