
Gary Hardwick
Rockford | United States
Skills
No information
Industries
Fishing
Lifestyle
Music
Outdoor
Snow
Tech
Summary
Activity
Work experience
Central Garden & Pet
Customer Marketing Director | 09/2021 - 01/2023
- Managed customer pricing, trade promotions, and customer service with a focus on driving top-line sales,
customer loyalty, and cost savings of $1.5 million by eliminating sales brokers
- Trained Central sales teams as part of the acquisition of C&S by Central Garden & Pet
- Executed plans for distribution, merchandising, pricing, and product placement
- Oversaw Walmart and led line review process for C&S, consistently placed new items on shelf, grew share and increased Total Distribution Points
- Contributed to a 98% OTIF rate through effective management of the customer service team
- Led three price increase initiatives in 18 months with the most recent pricing action resulting $4.4 million annual
increase
Healthy Pet
Trade Marketing Manager | 07/2014 - 03/2016
- Led the development, training, implementation and the monitoring of compliance as it pertains to sales and marketing team best practices for category management, trade spend optimization and sales operations
- Managed the bidding and negotiation process and secured all appropriate syndicated data
- Developed and implemented "One Source" view of POS using syndicated and retailer direct data
- Successfully created and developed the Trade Promotion Management System
- Developed business review process, presentations, managed trade publication budget, timing, and deliverables.
Managed all aspects of major trade show planning
The Homax Group
Associate Brand Manager II & Associate Product Manager | 08/2007 - 01/2011
- Managed Interior Finishing product categories under the Homax Brand
- Developed and coordinated the launch of new products, packaging changes, and point of purchase
merchandisers at major retailers
- Performed category management for major retailers
- Trained professional contractors, sales resp and store managers on product benefits
- Specialized in brand management, product development, promotions, packaging design, product pricing, training,
trade show planning, product demo videos
Education history
Washington State University
BA



